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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

2018 Jaguar E-Pace launches with a barrel roll

After months of testing – some of which we caught in spy photos – and a little teasing, Jaguar has officially entered the compact crossover space with the launch of the 2018 E-Pace. And it was a fairly grand entry, too. Instead of the usual move of driving the car onto the stage or pulling off the sheet, Jaguar did a barrel roll in the E-Pace to hail its coming. Yes, Jaguar did a 270-degree corkscrew jump with the E-Pace, launching it 50 feet through the air to earn it a Guinness World Record for the "Furthest Barrel Roll in a Production Vehicle." It's similar to the stunt the automaker pulled for the launch of the F-Pace, which entered the world with a record-setting loop. The Jaguar E-Pace is smaller than the F-Pace, and seats five. It's available with a pair of 2.0-liter turbocharged inline-four gasoline engines mated to a nine-speed automatic transmission. The base motor makes 246 horsepower and 269 pound-feet of torque, and puts that power to the ground via a standard all-wheel-drive system. The R-Dynamic version ups the output figures to 296 horsepower and 295 pound-feet, comes with a pair of paddle shifters, and gets the Active Driveline AWD system. Both drivelines can transfer almost all the torque to either the front or rear axles, depending on the driving situation, but the Advanced Driveline can disengage AWD, sending power to just the front axle to save fuel, and does more to keep the car stable in dynamic driving. The E-Pace also offers an optional Configurable Dynamics package that allows the driver to select Normal or Dynamic modes, which affect throttle, transmission, and steering response. The optional Adaptive Dynamics system provides variable suspension damping based on the driving mode. Drivers can select driving modes through the E-Pace's JaguarDrive control, choosing from Normal, Dynamic, Eco, as well as a Rain, Ice and Snow mode for low-grip conditions. Inside the car, the E-Pace is equipped with a 10-inch touchscreen infotainment system that has a customizable home screen. Two premium Meridian audio systems and a head-up display are available. All models have a feature that allows the owner to check on the vehicle remotely. The E-Pace also offers 4G Wi-Fi, and a connected navigation system that offers real time traffic and parking information. The E-Pace starts at $39,595. The R-Dynamic version begins at $48,245. Jaguar will also offer a limited E-Pace First Edition at a price of $54,545.

Jaguar Land Rover likely to build US plant... in three years

Jaguar Land Rover may very well open a plant in the United States, but the latest word has it that it'll be another three years or so before the company even makes a decision on the matter. The prospect first came up on our radar back in October when we reported that JLR was considering building a plant in the South. Georgia governor Nathan Deal even flew to the UK to solicit JLR's business. Former parent-company chairman Ratan Tata subsequently confirmed the idea was under consideration last month. And now the British automaker's CEO has told Automotive News that JLR will need a US assembly plant to fuel its growth in the vital North American market, but that'll it'll take a while to get going. The reasons for the delay, according to chief executive Ralf Speth, are threefold. For one thing, the automaker has its hands full at the moment opening plants in other locations: last year it opened one in China and this year it opened one in Brazil. It also recently opened a new SVO facility, an electric-propulsion R&D center and a new engine plant all in the UK, and can only handle building so many new facilities at a time. JLR will also need US suppliers of aluminum components to step up their game, as the company relies heavily on aluminum construction for their vehicles. US automakers shifting to aluminum for models like the new Ford F-150 will encourage American suppliers to get into the game, but it may be a while before they're up to Jaguar Land Rover standards. Finally, JLR will need to increase its sales potential in the US in order to justify local production. Speth says the company would need one model of which it could sell 30,000 to 40,000 units in the US alone, and it sold less than 18,000 units of its best-selling the Range Rover Sport here last year. In fact the entire Jaguar brand sold less than 16,000 units throughout all of last year in America, with Land Rover selling far more at over 50,000 units to contribute to total sales of over 67,000 units. Related Video: Featured Gallery Jaguar Land Rover Engine Manufacturing Center View 16 Photos News Source: Automotive News - sub. req.Image Credit: Jaguar Land Rover Plants/Manufacturing Jaguar Land Rover jaguar land rover jlr