1997 Jaguar Xj6 Deluxe Vanden Plas Vdpl 4 Door Sedan 2 Owner List Price 70k on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar XJ50 Road Trip Review | Driving the XJ50's history

PARIS, France – It's motor show week in Paris, and Jaguar – which launched the original XJ here in 1968 – is indulging in a little nostalgia to celebrate the 50th anniversary that event. In the half century since, it's become the brand's definitive model – as the Wrangler is to Jeep and the 911 is to Porsche. This sexy, curvaceous and unashamedly sporty sedan set the template for generations of XJs. And to get to the show, I'm going to drive examples of each on a roadtrip from Jaguar's home in Coventry and onward to Paris, via Goodwood and Le Mans. There's new product to enjoy along the way, too, in the shape of the celebratory XJ50 trim level created to mark the anniversary. But this is really a chance to explore Jaguar's past, and how previous XJs will inform the company's future. Respecting traditions without being chained to them is a recurring theme in the XJ story and one Jaguar has, at times, struggled with. Nobody understands this better than design boss Ian Callum, who says the original XJ inspired his dream to one day design cars for Jaguar. When his moment came, however, the opposing pressures of nostalgia and innovation became apparent. He recalls seeing the clay models for the circa 2002 XJ, code named X350, styling for which had already been signed off when he started. "I asked 'this is the new one?' because, to me, it looked just like the old version," he says with characteristic bluntness. Callum's chance to truly reinvent the XJ finally came in 2009 with the current model, a car that jolted Jaguar and its customers out of their comfortable slumber. "It's nearly 10 years old now but I still think it looks good – I'm very proud of what we did with that car," he says. Professionally Callum is always looking ahead. Personally he's happy to indulge himself in what came before. He even brought his own XJC – the rare coupe version of the 70s XJ – to drive on the event. Sadly, the XJC didn't make it off the start line in England, but he's clearly enjoying the chance to immerse himself in XJ history. As am I. Given his appraisal of its retro looks, it's interesting to start in the X350. Here you encounter those aforementioned opposing forces: the forward-thinking aluminum construction (which inspired manufacturing techniques used by Jaguar to this day) and the staid styling. Like many of the heritage fleet examples here, this one is actually badged as a Daimler – to Jaguar what Maybach is to Mercedes.

Jaguar's EV plans now include a large, lavish sedan that won't be called XJ

Autocar reports Jaguar has resuscitated plans for an electric XJ after canceling the previous attempt, albeit under a different name. There are supposedly two Jaguar-branded EVs arriving in 2025. We know one will be a four-door GT the automaker teased in April of this year. The scant intel we received on it claimed more power than any previous retail Jaguar, besting the 590-horsepower XE SV Project 8, and a starting price around GBP100,000 (around $125,000). We'll guess the output claim represents a top-shelf trim, the starting price represents an entry-trim. The most expensive hardtop the company sells in the U.K. now is the F-Type R 75, asking GBP103,075. A Porsche Taycan, the obvious comparison to a sporty, four-door, six-figure, battery-electric GT, starts at GBP79,200 and runs to GBP148,300 for the Taycan Turbo S. Autocar said company sources outed the Jag as a lavish electric sedan that is effectively, in the magazine's words, a "de-facto XJ replacement but larger and much more luxurious." The Coventry automaker's been dealing with even more turmoil than usual in the past several years, so it's difficult to pin down how many times plans have changed and when. It's thought the original plan had the GT launching ahead of two SUVs. The larger of the two SUVs would be flagship of a three-model electric lineup, specced and priced to challenge the Bentley Bentayga, the English maker joining a cadre of mass-market luxury brands going superluxe and repeatedly naming Bentley as the target. In July of last year, Autocar reported the new plan was "a trio of... electric crossovers," a near-production concept not due until the end of 2024. Now, Autocar's sources maintain the model count remains at three, all of which will sit on the dedicated, long-wheelbase Jaguar Electric Architecture (JEA). If this plan holds, there will be that four-door GT against the Taycan, the SUV against the Bentley, and the swanky sedan as something like a BMW i7 competitor. It is expected to be about the length of the 219-inch Bentley Mulsanne, offer all-wheel drive, all-wheel steering, a range spread of about 385 to 475 miles on the European cycle, and the ability to recharge its battery from 10% to 80% in 13 minutes. The report also said the output floor would be at around 450 hp.