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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Watch thieves dressed like ninjas hit dealership, steal $583,000 worth of Land Rovers

WAUKESHA, Wis. — A group of teenagers believed to be from the Chicago area broke into a luxury car dealership in Wisconsin and drove off with nine vehicles worth more than a half-million dollars, police said. Sunday's heist at a Jaguar-Land Rover dealership in Waukesha was captured on surveillance camera footage showing nine masked suspects filing into the dealership before each drives off in a car in the city about 19 miles (30.5 kilometers) west of Milwaukee. The video also shows one car being backed up and smashed through an overhead service door. Waukesha Police Capt. Dan Baumann said the suspects broke into the dealership about 6 a.m. Sunday, found where its car keys were stored and then activated those key fobs to find the cars they stole. “Nine subjects went out and throughout there looking for keys. One person finds where the keys were hidden and then starts to disseminate those to his friends,” Baumann told WISN-TV. The nine vehicles are valued at more than $583,000, he said. One suspect, a 17-year-old Chicago boy, was arrested Sunday in the southern Wisconsin community of Pleasant Prairie after the stolen vehicle he was driving crashed along Interstate 94 during a police pursuit. He was being held at the Waukesha County Jail on a $50,000 bond and faces burglary, theft and criminal damage to property charges, Baumann said. Police said Sunday that the suspects are believed to be “an organized crime group of teenagers from the Chicago area.” Baumann said Friday that all or most of the teen suspects are known to members of a police task force in southern Wisconsin and northern Illinois and police in that two-state region were still searching Friday for the eight other suspects. Six of the nine stolen vehicles have been recovered — four in Chicago, one in the Chicago suburb of Deerfield, and one in Wisconsin after the highway crash that led to the 17-year-old's arrest, he said.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.