1995 Jaguar Xjs V6 Convertible Fully Restored on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

1965 Jaguar E-Type with just 8,000 miles is headed to auction

The Jaguar E-Type is considered by many to be the most beautiful car ever built, and that's particularly true of the first-generation, Series 1 cars. And while there are plenty of gorgeously restored examples, there can't be too many unrestored E-Types as well preserved as this 1965 roadster that will cross the block at the Gooding Pebble Beach Auction next month. Finished in black with a black top and matching interior, this E-Type was sold new to Ronald Goldstein, of East Longmeadow, Mass. The car remained with its original family until earlier this year, acquiring just over 8,000 miles before it was retired to the garage in 1972. Owing to its long storage, the exterior is dusty, light surface rust is visible on the bumper, and the plastic rear window is cloudy. But the car appears remarkably intact, particularly the interior. According to Gooding, this Jaguar retains its numbers-matching powertrain, a 4.2-liter DOHC inline-six engine and four-speed manual transmission, wears its factory paint, and even rolls on its original Dunlop tires. It also has its original Blaupunkt radio, factory soft top, convertible top boot, maintenance booklet, warranty card, and more. This has to be one of the most original Series 1 E-Types left in existence. We expect bidders will be raising their paddles high for this one. The dilemma for the winner will be whether to wash off that 56-year accumulation of dust and let this Jag's original beauty shine through.

Watch this Jaguar XJ220 perform a fiery burnout

We like to think that at least some supercar owners drive their exotic machinery the way they're meant to be driven. The reality is more likely that most pamper them in climate-controlled environments and rarely actually drive them. But Tax The Rich seems dedicated to balancing them all out by hooning the heck out of some of the most expensive and desirable supercars the world has ever seen - whether it's a Ferrari Enzo rallying along dirt roads or a pair of F50s playing tug of war.
The YouTube channel has even played around with a Jaguar XJ220 before, but not quite like this. In its latest clip, Tax The Rich goes a step or two beyond the usual smokey burnout, lighting up the rear wheels of a super-rare Jag, all for our viewing pleasure. And take pleasure we do in the video below, even as part of us cringes at the thought of potentially reducing one of the fastest Jaguars in history to a smoldering hulk.