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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar Land Rover says half its models will be hybrids or all-electric by 2020

Neither Jaguar nor Land Rover has ever been mistaken for big-time green-car brands, but their parent company is trying to change that. Jaguar Land Rover looks to have as many as half of its models be of the hybrid, plug-in hybrid, or battery-electric variety by 2020, CEO Ralf Speth said at the Los Angeles Auto Show last week. Speth made the announcement while showing off the I-Pace concept compact crossover. The green-car expansion would mark a natural extension of Jaguar Land Rover's decision last year to double the headcount in its advanced-engineering department. As for the five-seat I-Pace, that model will be Jaguar Land Rover's first production electric vehicle when it starts sales in 2018. The car will have a 90-kilowatt-hour lithium-ion battery pack that will deliver a single-charge range of about 220 miles. Boasting more than 400 horsepower, the car will also be able to go from 0 to 60 miles per hour in about four seconds. What's also notable is that Jaguar says the model has been designed to be an electric vehicle from the ground up, and hasn't been converted from the platform of an existing model. Of course, Jaguar late last year said it would enter a team in the FIA Formula E electric-vehicle open-wheel racing circuit, so the British badge has made recent noise about upping its green-car quotient. As for the I-Pace, the automaker hasn't revealed pricing on the model, but it's safe to say that it will be quite high. Check out a three-minute video of Speth's presentation here. Related Video:

2022 Jaguar F-Type goes V8-only as lineup gets trimmed

The sporty F-Type is the latest subject (victim?) of Jaguar's efforts to slim down and modernize its product offerings. For 2022, the coupe and convertible ditch their previous four- and six-cylinder variants in favor of a simple, all-V8 strategy.  For 2022, the entry-level F-Type will be the new P450 RWD coupe, which packs 444 horsepower and 429 lb-ft of torque from its supercharged 5.0-liter V8. Jaguar says it can hit 60 in just 4.4 seconds (with or without the now-optional R-Dynamic AWD system) on the way to a top speed of 177 mph. The 575-horsepower F-Type R will anchor the top end of the range, carrying over pretty much unchanged. If you're thinking, "Hey, at least you're not telling me Jaguar is ditching the manual transmission," that's because you missed it when they did so going into the 2021 model year overhaul. Sorry.  While the demise of the less-expensive P300 four-cylinder and P380 six-cylinder will leave some hopeful buyers in the lurch, it's not all bad news. The new P450 starts at just $71,050 — nearly $10,000 cheaper than the old P380 despite offering an additional 70 horsepower. Yeah, it's $10,000 more than the P300 was, but you're getting a heck of a lot more engine and some new standard equipment. It may not be cheaper, but it's certainly a better value — provided you care about power, that is. The range-topping F-Type R carries on essentially unchanged at $104,350.  The aforementioned 2021 update was a fairly comprehensive one, so the changes for 2022 on the cosmetic and feature fronts are few and far between, with the only noteworthy differences being the elements unique to the new P450 — badges and wheels, in other words. While options were shuffled around from last year's positioning, there's not really anything strictly new. Unlike the F-Pace and XF, the F-Type still relies on Jaguar's older Touch Pro infotainment system, which is a pretty big step down from the new Pivi Pro suite.  For those who want sweet, sweet V8 noises and sexy Jaguar styling, the 2022 F-Type will do both just fine. We'd like to see some Pivi Pro (and perhaps another SVR, pretty please), but for the time being, we'll take solace in the fact that the F-Type lives to see another model year at all. Not all Jaguars have been so lucky.