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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Watch the Jaguar F-Pace set a Guinness World Record for looping

On a chilly gray night in Germany, Jaguar officially leapt into the crossover segment. But it also reminded everyone its brand of grocery-getter will be anything but conventional. The 2017 F-Pace, which will launch next spring in the United States, debuted Monday evening at a glitzy event before the Frankfurt Motor Show. Rather than simply tear the cover off the car (you can watch that below), Jaguar sent a specially-prepped F-Pace blasting up a 63-foot-tall loop, setting a Guinness World Record in the process. Driven by British stunt driver Terry Grant, Jaguar said the F-Pace stood up against 6.5 Gs of gravity during the display. The stunt was meant to illustrate the F-Pace's poise, agility, and athletic nature. In fact, Jaguar is calling the vehicle the "ultimate practical sports car," instead of dwelling on the fact it's an SUV. Based on Jaguar's lightweight aluminum architecture, the F-Pace will arrive in America next year with two V6 engines rated at 340 horsepower or 380 hp. A new 2.0-liter diesel engine will join the lineup next fall, and serve as the entry-level model. It starts at $41,985. Related Video:

This is how we'd spec a Jaguar F-Pace

The configurator hitting the web is an exciting time in a new model's launch. Even if you don't have the cash to buy that sweet new ride, clicking through the options offers a chance to dream. Since we enjoy these stories so much, the Autoblog team is trying out something a little different for the new Jaguar F-Pace. Rather than describing all the stuff you can find on the page, some of our writers are going to show you how they'd spec out Jag's first crossover. Let us know how you like the new format in Comments, below. CHRIS BRUCE: I had an attractive, fairly affordable F-Pace Prestige ready, until the options list tempted me into an extra $5,000 in features. The final price of $56,255 doesn't seem too bad, though. While the diesel engine is probably quite nice, it's extremely hard not to pick the supercharged V6 with its intoxicating sound and 340 hp. Mine also includes the black trim package ($320), deleting the powertrain badge ($0), Adaptive Dynamics Pack ($1,000), Vision Pack ($2,000), and Head-up Display ($990). The British Racing Green paint ($550) and aluminum interior trim ($300) add a little more to the bottom line but are worth it for the extra style. GREG MIGLIORE: I shamelessly loaded mine up with options, let's just get that out of the way. But the F-Pace offers a lot of cool stuff, and the $400 activity security key is worth it for active lifestyles. I went with the silver paint and black 22s because I'd want my grocery-getter to have some attitude, and I think the pairing makes for a sinister yet tasteful appearance. Naturally, I'd want the 380-hp V6. It's a Jag. I want it to purr. SEYTH MIERSMA: If I'm throwing down on an F-Pace, I've already decided that I'm not going the thrifty route for my new crossover. Still, I don't see any particular advantage to the most-sporting version. The 340-hp gas-powered Jag will do just fine. Middle of the road then: F-Pace Prestige has the Xenons, heated seats, and steering wheel, and navigation that'd I'd add to a lesser model. And it looks hilariously disrespectful in this BRG paint with 20-inch black wheels. Jeremy Korzeniewski: The F-Pace is a Jaguar, and that means it can be both sporty and luxurious at the same time. But that doesn't mean it can't also be efficient. To that end, I chose to eschew the powerful gasoline engine options and instead spec my fictional F-Pace with a diesel.