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2018 Jaguar XJR575 First Drive Review | Everyone loves an underdog, right?

The number is right there, nestled smack in the middle against the windshield in red: 575. In case you missed it, there are another four red 575s stitched into the seat backs. You might excuse Jaguar for the numerical ostentation, but with manufacturers taking the horsepower arms race nuclear, the 6-year-old XJR sure could use a hook. What better way to stand out than an engine output humblebrag? The $122,400 Jaguar XJR575 gains 25 horsepower for 2018 thanks to software recalibration, which helps scoot the 17-foot-long four-door to 60 mph in a claimed 4.2 seconds. I'm gunning the XJR575 along the mountainous passes near the Alvao Natural Park in northern Portugal to find out whether the upgrade is enough to keep this underdog relevant in the fevered pitch of the high-dollar sedan market. Glance at the Jag in profile, and you might doubt its athleticism. Though nearly identical in length to a long-wheelbase BMW 7-Series and Mercedes-Benz S-Class (and 1.8 inches shorter than the Audi A8L), the XJR575's sloping rear window and rounder styling lend it a somewhat lazier, more lavish appearance. It's also long in the tooth, this design having been first introduced in 2009, but it wears its age surprisingly well. Frankly, you just don't see XJ-series Jags as often as their strong-selling competitors, and that keeps them looking fresher, somehow. In contrast, the Germans have kept their exterior lines purposeful and contemporary looking, with more frequent redesigns furthering their cause. Climb inside, and the XJR's premium trim lends a bit more modernity to the familiar cabin. For starters, the diamond-quilted and perforated leather seats offer solid support, but they might be a bit firm for long hauls. Unlike other XJs, the XJR and R-Sport trims don't offer a massaging feature, an unfortunate sacrifice that is available on most, if not all, of the competitive set. The rear quarters do, however, offer enough legroom for serious stretching out. Tall swaths of carbon fiber trim the door panels while another thin rim of carbon extends around the dashboard, a design shorthand for sportiness despite the fact that the XJR is only available stateside in long-wheelbase form. An Alcantara headliner aids the high-end argument. A few aging elements show cracks in the facade, among them the ungainly seams at the dashboard's center and switchgear that's grown more than a bit long in the tooth.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.