1986 Jaguar Xjs Base Coupe 2-door 5.3l on 2040-cars

Auto blog

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar E-Pace has an F-Type-inspired interior

Jaguar continues to test its new small crossover, tentatively dubbed E-Pace, and that means our spy photographers continue to capture it in the wild. This time, we got some photos of the interior. From what we can see, it follows in the footsteps of the the F-Type sports car, rather than Jaguar's sedans and larger F-Pace crossover. From the air vents down, the center stack gently slopes toward the shifter. It also has a large grab handle on the passenger side like that in the F-Type. This also makes the center stack feel more driver-centric. The shifter is also F-Type-inspired. While the Jaguar sedans and the F-Pace use a motorized dial that rises from the center console for shifting, the F-Type uses a conventional lever, as does this E-Pace. These interior design choices seem to indicate that Jaguar will market this E-Pace as being a sportier Jaguar than its existing lineup. Our spy photographer also caught this E-Pace prototype with the hatch up. This clearly shows that the E-Pace will have a radically raked rear window. Matched with the voluptuous rear fenders, the E-Pace should have a very aggressive look. As a side note, the open hatch also reveals that there are at least one or two members of the Jaguar team that like Budweiser. We still expect a reasonably long wait until the E-Pace makes its full debut, likely sometime next year at the earliest. We're also expecting the crossover to have a front-wheel-drive-based all-wheel-drive system like the Range Rover Evoque, and it may even use the Evoque platform. While not a bad platform or drive system, most any car enthusiast or journalist would agree that a rear-wheel drive platform would be more naturally sporty and in keeping with this car's interior and possible marketing. Related Video:

2016 Jaguar F-Type R at Monticello | AutoblogVR

This week we indulged in a bit of fun. We took one of our favorite sports cars, the 2016 Jaguar F-Type to Monticello Motor Club north of New York. Senior Editor Greg Migliore selected the 550-horsepower R variant and pushed this Jag to the limit at one of North America's prettiest tracks. He reveled in the supercharged V8's power and sound as he embraced Monticello's curves and long straightaways. Meanwhile, Consumer Editor Jeremy Korzeniewski had a similar experience. Kind of. He lapped Monticello in the 2016 Land Rover Range Rover Sport SVR and then went off-roading at a challenging course nearby. It's the best of both worlds. He gets to soak in the blown V8 – but also gets to splatter a little mud. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Jaguar Land Rover Driving Off-Road Vehicles Videos VR Original Video virtual reality 360video