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Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

Jaguar Land Rover to cut workforce by 2,000 in push toward electric future

Jaguar Land Rover said on Wednesday it would cut 2,000 jobs from its global salaried workforce, just days after announcing its luxury Jaguar brand will be entirely electric by 2025 and e-models of its entire lineup will be launched by 2030. "The full review of the Jaguar Land Rover organization is already under way," the company said in an emailed statement. "We anticipate a net reduction of around 2,000 people from our global salaried workforce in the next financial year," it said. However, it added that the organizational review did not impact hourly paid, manufacturing employees. JLR, owned by India's Tata Motors, said earlier that its Land Rover brand will launch six fully electric models over the next five years, with the first in 2024. Known for its iconic, high-performance E-Type model in the 1960s and 1970s, Jaguar faces the same challenges as many other carmakers as it transitions to electric vehicles while trying to retain the feeling and power of a luxury combustion engine model. Last month, Tata Motors said it was concerned by semiconductor shortages and Brexit-related supply disruptions as its luxury car sales recover, although the Indian automaker added these had not yet hit production. Tata Motors posted three straight quarters of losses as the COVID-19 crisis dented sales, exacerbating uncertainties over Britain's exit from the European Union, weak demand and rising costs, but had bounced back to clock a profit in its third quarter to the end of December. The 2,000 reduction in JLR's non-factory jobs was reported earlier on Wednesday by Sky News.

2022 Jaguar F-Type goes V8-only as lineup gets trimmed

The sporty F-Type is the latest subject (victim?) of Jaguar's efforts to slim down and modernize its product offerings. For 2022, the coupe and convertible ditch their previous four- and six-cylinder variants in favor of a simple, all-V8 strategy.  For 2022, the entry-level F-Type will be the new P450 RWD coupe, which packs 444 horsepower and 429 lb-ft of torque from its supercharged 5.0-liter V8. Jaguar says it can hit 60 in just 4.4 seconds (with or without the now-optional R-Dynamic AWD system) on the way to a top speed of 177 mph. The 575-horsepower F-Type R will anchor the top end of the range, carrying over pretty much unchanged. If you're thinking, "Hey, at least you're not telling me Jaguar is ditching the manual transmission," that's because you missed it when they did so going into the 2021 model year overhaul. Sorry.  While the demise of the less-expensive P300 four-cylinder and P380 six-cylinder will leave some hopeful buyers in the lurch, it's not all bad news. The new P450 starts at just $71,050 — nearly $10,000 cheaper than the old P380 despite offering an additional 70 horsepower. Yeah, it's $10,000 more than the P300 was, but you're getting a heck of a lot more engine and some new standard equipment. It may not be cheaper, but it's certainly a better value — provided you care about power, that is. The range-topping F-Type R carries on essentially unchanged at $104,350.  The aforementioned 2021 update was a fairly comprehensive one, so the changes for 2022 on the cosmetic and feature fronts are few and far between, with the only noteworthy differences being the elements unique to the new P450 — badges and wheels, in other words. While options were shuffled around from last year's positioning, there's not really anything strictly new. Unlike the F-Pace and XF, the F-Type still relies on Jaguar's older Touch Pro infotainment system, which is a pretty big step down from the new Pivi Pro suite.  For those who want sweet, sweet V8 noises and sexy Jaguar styling, the 2022 F-Type will do both just fine. We'd like to see some Pivi Pro (and perhaps another SVR, pretty please), but for the time being, we'll take solace in the fact that the F-Type lives to see another model year at all. Not all Jaguars have been so lucky.