1983 Jaguar Xjs Base Coupe 2-door Chevrolet V-8 on 2040-cars

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Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

The Jaguar XJR-15 is a 215 mph, barely-legal road car that's for sale

The late 1980s and early 1990s were awash with supercars from automakers across the globe. Classic Driver in the UK is selling one of the rarest of all of these supercars, the road-going racecar that is the Jaguar XJR-15. The XJR-15 is the lesser known sibling of the Jaguar XJ220. Only 27 were ever built. The XJ220 may not have received the same recognition and reverence as the Ferrari F40, the Porsche 959, and the McLaren F1, but for a time it held the record for the fastest road-going automobile, 217.1 mph. All of the XJ220's engineering and prowess is owed to the development of the XJR-15, which in turn owes everything to driver Tom Walkinshaw and his experience in touring and Le Mans racecars. Unlike the twin-turbocharged XJ220, the XJR-15 features a big, naturally-aspirated V12 that turned out 450 horsepower and 420 lb-ft of torque when new. The engine has a dry sump oil system, a Cosworth forged crankshaft, connecting rods, aluminum pistons, and fuel delivery from a Zytec electronically controlled sequential fuel injection system. The engine is mated to a five-speed transaxle from Tom Walkinshaw Racing, while the suspension - fabricated wishbones and horizontal pushrod-spring dampers at the front and coil springs at the rear - is pulled straight from the XJR-9 racecar. At the time, the car was capable of hitting 60 mph in under four seconds and topped out at 215 mph, just shy of the mark later set by the Jaguar XJ220. The XJR-15 was also the first road car to make extensive use of carbon fiber. In fact, at 2,315 lbs, the car's listed weight is less than that of a new ND Mazda Miata. The body was designed by future McLaren F1 engineer Peter Stevens. While the McLaren and Porsche were more complete and well rounded machines, the XJR-15 was a bare bones, uncompromised track machine. The interior was barely more than a carbon tub fitted with a pair of one-piece seats. The car in this listing is chassis number 21 and only has 1,400 miles on the odometer. Some minor modifications to the hinges allow the hood and engine cover to be quickly and easily opened. The car is listed for GBP450,000, or about $560,000. Not cheap, but what rare, early 1990s supercar is? Related Video: News Source: Classic Driver via Car Buzz Jaguar Coupe Performance ferrari f40 jaguar xj220