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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

The 2021 Jaguar F-Type Heritage 60 Edition is fast, exclusive and classically green

The original Jaguar E-Type turns 60 years old next March, and to celebrate, Jaguar is building a limited run of a special F-Type. It's awkwardly called the 2021 Jaguar F-Type Heritage 60 Edition, but it's otherwise a subtle, classy example of the sports car. One of the most noteworthy aspects is that soft green hue. It's Sherwood Green, which was a color offered on the original E-Type, but hasn't been available since the 1960s. It's the only color offered here, and won't be available on other F-Types. Black and aluminum trim accents dot the outside, and they're paired with machine-finish forged wheels. The interior features a light brown and black leather interior, and there are special logos placed throughout. That logo also happens to be shared with the restored Jaguar E-Type Heritage 60 Collection cars. The center stack gets a unique aluminum trim that's patterned to match the back of an E-Type's rearview mirror. The F-Type Heritage 60 Edition is only available in F-Type R specification. That means it gets a supercharged 5.0-liter V8 making 575 horsepower and 516 pound-feet of torque. Power goes through an eight-speed automatic transmission to all four wheels. Buyers do get the choice of either coupe or convertible, though. Only 60 examples of the mean green cat will be built worldwide. Pricing hasn't been announced, but it should be a good bit more than the roughly $104,000 of a base F-Type R. Related Video:

Jaguar turns down offers to join V8 Supercars, questions AMG, Volvo participation

Rumors have swirled in recent weeks that Jaguar may be the next manufacturer to join the V8 Supercars racing series, made popular in Australia but now well-known in other parts of the world as well. Sadly, Jag's participation is not to be. In fact, it would be "insane," according to Jaguar Land Rover Asia Pacific Managing Director David Blackhall, for it to accept either of the two offers it has received to bring Jaguar into V8 Supercars.
Not only is Jaguar not interested in entering V8 Supercars, says Blackhall, it also fails to understand the recent entries from AMG and Volvo. "I don't know what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest."
Judging by Blackhall's statements to motoring.com.au, after not-so-serious consideration, the automaker decided the monetary commitment it would take to compete for wins would be more than any potential exposure would be worth, despite the fact that Jaguar has a 5.0-liter V8 to go along with what would seem to be a tailor-made rear-wheel-drive chassis. For what it's worth, one offer would have had Jaguar putting its name across an engine made by someone else, an option that was flatly turned down.