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Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

Jaguar may kill supercharged V6 to make way for inline-six

This could be the last year to score a Jaguar with the carmaker's 3.0-liter supercharged V6. Autocar reports that Jaguar deep-sixed the the XE S and XF S in the UK due to poor sales and difficulty coping with European emissions regulation changes taking place this year. The mag expects the XJ and F-Pace to lose the V6, too, but suspects the F-Type might retain the engine. It's possible, however, the bent-six with up to 380 horsepower and 339 pound-feet of torque might finally be retiring for a reason reported on for at least three years: To make way for a 3.0-liter inline-six from the Ingenium line of motors. In 2015, Motor Trend noted the supercharged V6 would die at the end of 2016, succeeded by a "more powerful Ingenium inline-six," likely to be turbocharged. One year later, Car laid out a new family of Ingenium inline-sixes in gasoline and diesel versions. There would be three gas options with 300, 400, and 500 horsepower, plus three diesels with 275, 335, and 400 hp and herds of torque. In Car's report, the engines were meant to be here in 2017. This could be the year it finally happens. A Jaguar spokesman in the UK told Autocar that an uptake of less than 2 percent on the S models, "Coupled with impending emissions regulation changes, it makes sense to remove these variants from sale in the UK." When Jalopnik asked Jaguar U.S. about availability here — we aren't a party to the imminent European emissions changes — the carmaker would only say that the engine remains available in the current XE, XF, XJ, F-Type and F-Pace. No matter the timeline, Jaguar would want a six-cylinder to fill the gap from the 296-hp Ingenium 2.0-liter four-cylinder to the supercharged 5.0-liter V8 that starts at 470 hp. Jaguar expanded an area of its Wolverhampton, UK, engine factory to build the scalable Ingenium line. An inline-six would not only reconnect with Jaguar's past — and the firm's long-hooded cars remain ready to swallow them — the straight-six is lighter, has fewer moving parts, and emits less pollution than the supercharged V6. It is also compatible with front-, rear- and all-wheel drive, longitudinal and transverse mounting, and hybrid applications, so expect to see the motor migrate to the Range Rover, Range Rover Sport, and Land Rover Discovery.

Jaguar sends off the F-Type with commemorative 75 model

Jaguar is preparing to send the F-Type to the pantheon of automotive history. It unveiled a commemorative model named F-Type 75 that announces the end of a roughly decade-long production run with a small handful of specific design accents inside and out. Offered as a coupe and as a convertible, the 75 stands out from other members of the range with subtle emblems depicting the F-Type's silhouette positioned behind the front wheel arches. The F-Type 75 ships with 20-inch five-spoke wheels finished in gloss black, while the more powerful F-Type R 75 wears 20-inch, 10-spoke wheels with a gloss black and diamond-turned finish.  Inside, the F-Type's silhouette appears on the piece of trim positioned above the infotainment system's display and on the door sills. Every 75 regardless of body style or output comes with the Interior Black Pack and what Jaguar calls "Performance-design" front seats. While a 75-horsepower bump would have been fitting, Jaguar made no mention of mechanical changes. The four- and six-cylinder engines were dropped for the 2022 model year, so the F-Type will end its career with a V8-only range. Power for the base model comes from a 5.0-liter V8 that's supercharged to 444 horsepower and 429 pound-feet of torque, while the R benefits from an evolution of this engine rated at 575 horsepower and 516 pound-feet of torque. The base F-Type is rear- or all-wheel-drive, while the R is rear-wheel-drive-only. Jaguar will begin delivering the F-Type 75 to customers in England in early 2023 — about 75 years after the XK120 made its debut, hence the name. Pricing and availability haven't been announced yet, and Jaguar confirmed to Autoblog that details about the F-Type 75 that will be sold in the United States will be published in December 2022. The company added that 2024 will be the F-Type's last model year. As for what's next, your guess is as good as ours, but it doesn't sound like a direct successor to the F-Type is around the corner. Featured Gallery Jaguar F-Type 75, official images View 12 Photos Jaguar Convertible Coupe Luxury Performance