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Jaguar Land Rover backs Arc startup that sells $100,000 electric motorcycles

Before it even put its first motorcycle on the road, new startup Arc reeled in a major player to back its ambitious product plan. In conjunction with the reveal of the fully electric Vector superbike at the Esposizione Internazionale Ciclo Motociclo e Accessori ( EICMA) show in Milan, Jaguar Land Rover (JLR) announced it is placing capital in Arc, using JLR's investment company InMotion Ventures. Arc claims the Vector is the first all-electric motorcycle with integrated Human Machine Interface (HMI) to come to market. Arc, not to be confused with Keanu Reeve's Arch motorcycle company, has a pretty typical mission statement: "To use progressive design and technology to transform people's relationship with an automative experience. For us, for you, for our planet." At the core, Arc wants to make connected, clean, exclusive superbikes, and the Vector is its first try. Although Arc didn't get into the nitty gritty details about the make-up of the bike, it did give some surface specs and information. The bike's structure is built using a carbon composite to create a "unique Arc battery monocoque." Weight is also kept low using carbon fiber swing arms. There is no mention of the size or type of electric powertrain, but Arc claims it will have a highway range of about 120 miles or a city range of 170 miles on a single charge. Arc says it will be able to sprint from 0 to 60 miles per hour in 2.7 seconds and has a top speed of 124 mph. Stopping power comes from a Brembo brake system, while ride and handling relies on Ohlins dampers. The launch does not stop at the motorcycle, but includes gear, as well. The Vector links up with a jacket and a helmet for a fully connected experience. Partnering with U.K.-based impact protection design company Knox, Arc created the Arc Pilot System. Using audio, the armored Origin riding jacket provides haptic feedback based on numerous riding inputs to help keep the driver safe and aware. Furthermore, Arc linked up with luxury helmet maker Hedon to build the WiFi-connected Zenith helmet that houses an integrated projection heads-up display. In addition to showing things such as speed or battery life of the bike, the helmet uses a built-in rear camera to display other vehicles in the rider's blind spots. The rider can command the system using controls on the bike or via voice commands.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Autoblog Podcast #327

New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327: