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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2019 Jaguar XF Sportbrake 30t Prestige First Drive Review | Puts SUV appeal on ice

LA PLAGNE, France — British athletes have a reputation as plucky amateurs, although impressive Olympic performances of late have chipped away at it. Alpine sports remain one area where the more traditional "have a go" hero attitude prevails. Realistically, the only way a British skier is going to break records is with a little help from a fast-moving Jaguar. Thus, British ski stalwart Graham Bell set a speed record of 117 mph, towed behind a XF Sportbrake in an effort to demonstrate the effectiveness of its "Adaptive Surface Response" AWD drivetrain on all surfaces, including ice and snow. To what end? In short, a welcome reminder that an AWD Jaguar station wagon is a classy way to offer snowbelt drivers a practical, all-weather performance car with a twist: It isn't an SUV. The drive up to the ski resort of La Plagne is a chance for the XF Sportbrake to expose the myth you need a high-riding vehicle for life in the mountains. On the freeway from the airport, the Sportbrake amply demonstrates that it is a lovely thing to be in. Sleek, low-slung and effortlessly sexy in that traditional Jaguar fashion, the XF arguably looks better as a wagon than it does a sedan. For 2019, the Sportbrake range has expanded, with the 296 horsepower 30t Ingenium gasoline motor joining the existing 380 horsepower V6 S and providing the option to downsize without sacrificing too much performance. It's a tad gruff, but still packs 295 pound feet of torque to the V6's 332 pound feet while 0-60 in 5.7 seconds is only four-tenths slower. It's perhaps not decisive, but the official highway mileage improves from 25 mpg to 28 mpg. Its starting price of $64,575 saves a fair chunk of cash compared to a $71,215 V6 S, but the Sportbrake is still $10,000 more than an F-Pace with the same engine and equivalent Prestige spec. The 2019 updates also include a standard 10-inch touchscreen-controlled InControl Touch Pro system in the center console and, on our test car, the $945 Technology Package with the configurable 12.3-inch TFT instrument binnacle. For the Sportbrake, the 30t model is available exclusively in Prestige trim, meaning Navigation Pro, associated Pro Services and 4G Wi-Fi Hotspot are standard; Apple CarPlay and Android Auto are available via the $300 Smartphone Pack.