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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar's EV plans now include a large, lavish sedan that won't be called XJ

Autocar reports Jaguar has resuscitated plans for an electric XJ after canceling the previous attempt, albeit under a different name. There are supposedly two Jaguar-branded EVs arriving in 2025. We know one will be a four-door GT the automaker teased in April of this year. The scant intel we received on it claimed more power than any previous retail Jaguar, besting the 590-horsepower XE SV Project 8, and a starting price around GBP100,000 (around $125,000). We'll guess the output claim represents a top-shelf trim, the starting price represents an entry-trim. The most expensive hardtop the company sells in the U.K. now is the F-Type R 75, asking GBP103,075. A Porsche Taycan, the obvious comparison to a sporty, four-door, six-figure, battery-electric GT, starts at GBP79,200 and runs to GBP148,300 for the Taycan Turbo S. Autocar said company sources outed the Jag as a lavish electric sedan that is effectively, in the magazine's words, a "de-facto XJ replacement but larger and much more luxurious." The Coventry automaker's been dealing with even more turmoil than usual in the past several years, so it's difficult to pin down how many times plans have changed and when. It's thought the original plan had the GT launching ahead of two SUVs. The larger of the two SUVs would be flagship of a three-model electric lineup, specced and priced to challenge the Bentley Bentayga, the English maker joining a cadre of mass-market luxury brands going superluxe and repeatedly naming Bentley as the target. In July of last year, Autocar reported the new plan was "a trio of... electric crossovers," a near-production concept not due until the end of 2024. Now, Autocar's sources maintain the model count remains at three, all of which will sit on the dedicated, long-wheelbase Jaguar Electric Architecture (JEA). If this plan holds, there will be that four-door GT against the Taycan, the SUV against the Bentley, and the swanky sedan as something like a BMW i7 competitor. It is expected to be about the length of the 219-inch Bentley Mulsanne, offer all-wheel drive, all-wheel steering, a range spread of about 385 to 475 miles on the European cycle, and the ability to recharge its battery from 10% to 80% in 13 minutes. The report also said the output floor would be at around 450 hp.

2023 J.D. Power APEAL Study shows new-car customer satisfaction scores slip

J.D. Power survey results have been slightly up but mostly down for automakers this year, literally. In February, the 2023 Vehicle Dependability Study showed an overall decline compared the 2022 a month before the Customer Service Index Study did the same. The trend reversed in June with a better overall score on the 2023 U.S. Electric Vehicle Consideration Study than in 2022, then declined again the same month on with a lower overall score on the 2023 Initial Quality Study. The declines continue with the 2023 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, overall satisfaction among the 84,555 respondents down two points overall compared to 2022, to 845 out of 1,000 points. Because last year's score dropped compared to 2021, this year marks the first consecutive decline in the study's 28-year history. The study tries to "[measure] owners' emotional attachment and level of excitement with new vehicle" after 90 days of ownership by asking new owners to rate 37 attributes in 10 areas around the vehicle, such as the feeling they get when they hit the accelerator. Satisfaction with nine of the attributes is down this year versus last, fuel economy the only segment to show better results with 15 points more satisfaction. Styling and infotainment are big drags on satisfaction. Responses to new car exterior looks tallied 888 points, down from 894 last year, the largest drop in this year's study. On the digital side, less than half of those surveyed this year said they prefer using a manufacturer's built-in infotainment. From 70% of respondents in 2020 preferring to use a manufacturer's in-house software to play audio instead of Android Auto or Apple CarPlay, that's 56% in 2023. Going all-in on Google appears to have the best effect. J.D. Power said that vehicles with both Google's Android Automotive Operating System (AAOS) and Google Automotive Services (GAS) "score higher in the infotainment category than those with no AAOS whatsoever. AAOS without GAS receives the lowest scores for infotainment of the three categories."  Frank Hanley, senior director of auto benchmarking at J.D. Power, said, "Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. While innovations like charging pads, vehicle apps and advanced audio features should enhance an owner’s experience, this is not the case when problems are experienced.