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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Next-gen Jaguar XJ spotted in mule form during winter testing

Of course Jaguar Land Rover is using a Range Rover to yank around an electrified Jaguar sedan mule. At least, we think the car sitting on the trailer is a test mule for the recently announced XJ successor. Jaguar has said it’s going to make an all-electric version of the car, but itÂ’s going to use the new MLA platform that will also support a gas engine and hybrid versions. The body itself most resembles that of the XF, but there are a couple tell-tale signs that this car is destined for a battery-electric powertrain. The clearest sign comes in the form of the abnormally high side sills. This taller floor is a typical EV tipoff for mules in testing, as the body work itÂ’s mated to isnÂ’t necessarily designed to mesh with the requirements of an EV powertrain. There are no “Electric Vehicle” stickers stuck to the car to make this extra easy for us, but plenty of other strange elements let us know that this mule is no normal XF. We canÂ’t see through it, but the “grille” is covered up by a large piece of camouflage. Some areas on the bottom and top appear to be mesh, allowing air through, but itÂ’s still rather restricting. The hoodÂ’s fitment and shape are about as funky as can be. ThereÂ’s even a hump in the center of the hood, making it look like some kind of high performance muscle car.  Lending even more credence to this being a next-gen XJ mule is what appears to be a longer wheelbase and wider track. Jaguar extended the fenders outward to accommodate this, but itÂ’s especially apparent in back with the squared-off rear fenders. Since itÂ’s a mule, itÂ’s tough to be certain which powertrain this particular car is hiding. The fuel cap remains on the right rear side of the car, but it appears to be in a different position than the fuel cap on the current XF. Maybe it isnÂ’t a fuel cap, and itÂ’s a covering for the plug outlet instead? There are no other obvious outlets on the car to plug in to, but thatÂ’s nothing out of the ordinary for a mule. One suspicious element we spotted in the rear is the side of a chrome tailpipe protruding from the rear bumper. ThereÂ’s no way to know if itÂ’s a real or a fake tailpipe to throw us off the hunt, but weÂ’ll note its presence nonetheless. Jaguar has already released a teaser image of the rear taillights on the electric XJ successor, but of course this test mule isnÂ’t supporting production lights.

On Location in Montenegro with Jaguar

I didn't know much about Montenegro until just a few weeks ago, when Jaguar invited Autoblog to the country to test out the 2017 F-Pace. In case you missed our write-up, the vehicle is excellent. So, it turns out, is Montenegro. According to the all-knowing Wikipedia, "It has a coast on the Adriatic Sea to the southwest and is bordered by Croatia to the west, Bosnia and Herzegovina to the northwest, Serbia to the northeast, and Albania to the southeast." That's a dry way of saying that Montenegro is situated in a beautiful part of Europe, with mountains galore, glorious coastlines, and spectacular rocky cliffs that plummet into the Adriatic Sea. Getting to Montenegro is a bit difficult. There are two airports in the country, neither of which is particularly large or easily accessible. Driving can be a challenge, too; since most of the country is mountainous, there are exactly zero highways within its boundaries. There are, however, lots of winding two-lane roads with picturesque views and a ferry system to shuttle vehicles across some of the larger bodies of water. Montenegro is a great place to experience a vehicle like the Jaguar F-Pace, which offers great driving dynamics across a wide variety of road surfaces. And as you'll see in the video above, surfaces vary widely in Montenegro. If you want learn more about the 2017 Jaguar F-Pace, stick around for the second video in the playlist. Related Gallery 2017 Jaguar F-Pace: First Drive View 33 Photos Jaguar Crossover Luxury Performance Videos Original Video jaguar f-pace on location