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UK car output falls 14% in March, may get worse with no-deal Brexit

LONDON — British car output fell for the 10th month in a row in March, hit by a slowdown in key foreign markets, and the sector stands to suffer a lot more if the country leaves the European Union without a deal, an industry body said on Tuesday. Output tumbled by an annual 14.4 percent to 126,195 cars in March, the Society of Motor Manufacturers and Traders said. Exports, which account for nearly four out of every five cars made in Britain, were down by 13.4 percent. The SMMT said analysis it had commissioned predicted output would fall this year to 1.36 million units from 1.52 million in 2018, assuming London can secure a transition deal with the EU. If Britain has to rely instead on World Trade Organization rules for its trade with the bloc, which include import tariffs, output is forecast to fall by around 30 percent to 1.07 million units in 2021, returning to mid-1980s levels, the SMMT said. The forecasts were produced for SMMT by AutoAnalysis, a consultancy. Prime Minister Theresa May has secured a delay to the Brexit deadline until Oct. 31, giving her more time to try to break an impasse in parliament over the terms of Britain's departure from the EU. Foreign minister Jeremy Hunt traveled to Japan earlier this month to try to persuade the Japanese government and Toyota, which has a big presence in Britain, that London was determined to avoid a no-deal Brexit. "Just a few years ago, industry was on track to produce 2 million cars by 2020 — a target now impossible with Britain's reputation as stable and attractive business environment undermined," SMMT chief executive Mike Hawes said. "All parties must find a compromise urgently so we can set about repairing the damage and diverting energy and investment to the technological challenges that will define the future of the global industry." (Reporting by William Schomberg, editing by David Milliken)

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar F-Type convertible rally car might be the coolest F-Type ever

The Jaguar F-Type is a sweet sports car. Rally cars are awesome. Put the two together, and you have one seriously cool ride, which is exactly what Jaguar did. The company took two F-Type convertibles and turned them into rally-ready race cars. They're built to commemorate a 1948 XK 120 that took home several European rally victories, and they share some of the visual tweaks of the Checkered Flag Edition F-Type. These custom Jags likely won't see serious competition, but they're certainly built to handle it. They have FIA-certified roll cages, racing seats, harnesses and a fire extinguisher. The suspension features three-way adjustable rally shocks and soft springs for rough roads and, as shown above, jumps. Brakes are upgraded with slotted rotors and four-piston calipers at all four corners. There's a hydraulic handbrake and a limited-slip differential that should make sliding around corners much easier. Interestingly, these F-Types use the entry-level turbocharged four-cylinder engine. The engines also haven't been upgraded at all, so they make the standard 296 horsepower. As such, this F-Type is only in the running for being the coolest version ever, rather than running away with such a commendation. Sadly, it appears Jaguar will only ever build these two examples. But we bet that someone could replicate one without too much difficulty. That someone could perhaps even start with a V6 or V8 convertible, giving it more power and a way better sound to enjoy through that open-air roll cage. Related Video: