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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

2022 Jaguar F-Pace Review | Brings some flash to a subdued segment

The 2022 Jaguar F-Pace is an aesthetically pleasing alternative to the regular crowd of compact luxury SUVs from Europe and Asia. It bears the leaper proudly on its tightly-wrapped and attractive bodywork, and there’s little to complain about on the interior, too. Jaguar offers a level of performance available for whatever fits your fancy, but this SUV would rather be a cruiser and backroad bruiser versus a Nurburgring-carver no matter the model you choose. Some of our usual Jaguar Land Rover gripes have dissipated with the F-Pace recently, as itÂ’s now sporting a competent suite of tech to match its good looks. Plus, the new and complex inline-six engine is a real treat to use no matter the environment — it pulls hard when called upon, but has a smooth and luxurious side around town. We think itÂ’s the engine to get.  The F-Pace fits in nicely to this large group of luxury crossovers on sale today, offering an unmatched level of style and a good dose of substance to back it up. WeÂ’d still recommend a couple luxury SUVs before it, but the F-Pace is a more worthy alternative than itÂ’s ever been today.  Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features WhatÂ’s new for 2022? There are no notable changes for the F-Pace in 2022 beyond a few optional items being made standard. Those include a power tailgate and privacy glass for the four- and six-cylinder models, and adaptive cruise control with lane-following assist for the SVR. The F-Pace received a makeover for the 2021 model year, and you can read more about that here. What are the F-Pace interior and in-car technology like? The F-PaceÂ’s interior just went through a big rethink last year that upgraded it into the realm of a top-shelf luxury cabin. It has an upscale look, uses excellent materials, and while it may struggle to find that balance between the inclusion of features and maintaining ease of use, nobody will criticize it for a lack of trying with technology. Per usual with Jaguar, the color and materials choices are vast, allowing you to find a combination that best fits your personality. The standard heated (front) seats are comfortable, and the interior as a whole measures up to its leading competitors out of Germany in the BMW X3 and Mercedes-Benz GLC-Class.

2022 Jaguar F-Type goes V8-only as lineup gets trimmed

The sporty F-Type is the latest subject (victim?) of Jaguar's efforts to slim down and modernize its product offerings. For 2022, the coupe and convertible ditch their previous four- and six-cylinder variants in favor of a simple, all-V8 strategy.  For 2022, the entry-level F-Type will be the new P450 RWD coupe, which packs 444 horsepower and 429 lb-ft of torque from its supercharged 5.0-liter V8. Jaguar says it can hit 60 in just 4.4 seconds (with or without the now-optional R-Dynamic AWD system) on the way to a top speed of 177 mph. The 575-horsepower F-Type R will anchor the top end of the range, carrying over pretty much unchanged. If you're thinking, "Hey, at least you're not telling me Jaguar is ditching the manual transmission," that's because you missed it when they did so going into the 2021 model year overhaul. Sorry.  While the demise of the less-expensive P300 four-cylinder and P380 six-cylinder will leave some hopeful buyers in the lurch, it's not all bad news. The new P450 starts at just $71,050 — nearly $10,000 cheaper than the old P380 despite offering an additional 70 horsepower. Yeah, it's $10,000 more than the P300 was, but you're getting a heck of a lot more engine and some new standard equipment. It may not be cheaper, but it's certainly a better value — provided you care about power, that is. The range-topping F-Type R carries on essentially unchanged at $104,350.  The aforementioned 2021 update was a fairly comprehensive one, so the changes for 2022 on the cosmetic and feature fronts are few and far between, with the only noteworthy differences being the elements unique to the new P450 — badges and wheels, in other words. While options were shuffled around from last year's positioning, there's not really anything strictly new. Unlike the F-Pace and XF, the F-Type still relies on Jaguar's older Touch Pro infotainment system, which is a pretty big step down from the new Pivi Pro suite.  For those who want sweet, sweet V8 noises and sexy Jaguar styling, the 2022 F-Type will do both just fine. We'd like to see some Pivi Pro (and perhaps another SVR, pretty please), but for the time being, we'll take solace in the fact that the F-Type lives to see another model year at all. Not all Jaguars have been so lucky.