1981 Jaguar Xj6 Base Sedan 4-door 4.2l on 2040-cars

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Ecurie Ecosse collection brings in millions

It's rare to see an entire racing team's collection go up for auction at once, but that's just what happened this past weekend at Bonhams' new headquarters in London, where there Ecurrie Ecosse collection brought in top dollar (or pound, anyway).
The collection, whose consignment we first reported on back in September, included a smattering of Jaguars, other classic racers and an iconic transporter truck, all decked out in the same blue and white livery of the Scottish flag. After reportedly feverish bidding on Sunday, the 1952 Jaguar C-Type sold for £2,900,000 ($4.75m), the '56 short-nose D-Type for another £2,600,000 ($4.26m), and the transporter for a shocking £1,800,000 (nearly $3 million) - all to the same unnamed American collector. A 1952 Jaguar XK120 roadster went to another buyer for a record £707,000 ($1.16m).
With Ringo Star's Facel Vega selling for £337,500 ($550k) and Michael Schumacher's Benetton B194 fetching another £617,500 (just over a million), the auction total skyrocketed to £16,861,630 ($2.75m), which Bonhams described as "a roaring success". Scope out the press release below for more info.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar XJ electric sedan debut pushed to late 2021

Jaguar's been testing prototypes of the coming all-electric XJ sedan for a while now, an example we saw earlier this year testing in the cold having reached an advanced stage. The plan had been to launch the battery-powered flagship fastback this year, with sales to commence early 2021. A report in The Sunday Times says that plan has changed, Jaguar pushing the XJ back to the third quarter of next year while the automaker focuses on its finances and its most profitable models. The site FormaCar reports, "The presentation date on the official website now reads, 'October 2021,'" but we haven't found that XJ-specific page. In response to questions about the Jaguar canceling the XJ, a spokesperson responded, "Our engineers continue to work on the next-generation all-electric Jaguar XJ. We remain committed to our long-term strategy and our product portfolio remains the same, but the unprecedented situation will inevitably have an impact on our immediate plans." The Jaguar Land Rover group, coming off a string of deep losses during 2018 and 2019, was working through a cost-cutting and turnaround plan when Covid-19 hammered the global economy. The whispered concern among outsiders is that Jaguar will drop the XJ entirely, but that doesn't appear to be the case for now. The automaker cut thousand of jobs while investing more than a billion pounds into its Castle Bromwich factory to prepare for electric-car assembly. At the moment, Castle Bromwich normally builds the XE and XF sedans, those offerings also in flux while Jaguar reportedly considers turning one or both of them into a small hatchback or a compact plug-in hybrid sedan. We write "normally" because the factory was put on pause to deal with Covid lockdowns, and isn't scheduled to restart until August 14. And above all of this, JLR is on the hunt for a new CEO to replace Ralf Speth. We've been expecting the new sedan to open the book on mainstream luxury EVs, the same way the I-Pace did for SUVs, but it appears that won't happen. The electric XJ will come on the Modular Longitudinal Architecture, and we've understood the specs include a 90.2-kWh battery pack, the same size as the I-Pace pack. There have been rumors about a four-motor setup, but odds favor a twin-motor arrangement. The motors in the I-Pace produce 394 horsepower and 512 pound-feet of torque. For an XJ flagship, we'd expect an even more powerful option in the range.