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Not just 'our logo on a sail': Automakers gain technology from America's Cup

HAMILTON, Bermuda - From water taxis that "fly" on hydrofoils to aircraft wings and cutting-edge car steering wheels, the America's Cup has produced technology with potential far beyond its "foiling" catamarans. With their focus on carbon fiber and aerodynamics, the teams that fought for the America's Cup attracted partners including planemaker Airbus and automotive groups BMW and Land Rover, who were keen to learn from them. One area where this is likely to have an impact is in harnessing "foiling" technology, where the America's Cup boats "fly" above the water on foils, cutting water resistance. "Foiling in small electric boats will most likely appear on rivers in major cities. We are just at the beginning of the foiling adventure," Pierre Marie Belleau, head of Airbus Business Development, who managed its partnership with Larry Ellison's Oracle Team USA, told Reuters. The space-age catamarans used in the 35th America's Cup, which ended in victory for Emirates Team New Zealand this week, can sail at maximum speeds of 50 knots (57 mph) and have more in common with flying than sailing."CARBON FIBER RELATIONSHIP" For Jaguar Land Rover, which sponsored British sailor Ben Ainslie's attempt to win the cup, the relationship is a strategic one with a focus on technology and innovation. "We don't just get our logo onto a sail," Mark Cameron, JLR's Experiential Marketing Director, said by telephone, adding that the carmaker would be providing more designers to help Land Rover BAR with technology for their next campaign. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly. It's all changing," Land Rover produced a special steering wheel for Ainslie to use in the America's Cup, with in-built gear shift paddles that allowed him to adjust the catamaran's "flight" levels. The relationship is similar between BMW and Oracle Team USA, with the German automaker focused on areas including the electronics in the wheel used by skipper Jimmy Spithill, the development of carbon fiber used to make the boat and its components, and the aerodynamic testing. "We like to think of ourselves more as a partner than a sponsor. We have a very strong carbon fiber relationship," Ian Robertson, who is the BMW management board member responsible for sales and brand, told Reuters between races. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly.

Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.

2021 Jaguar F-Type arrives, and it still looks spectacular

The 2021 Jaguar F-Type is officially here, and proportionally, it looks a whole lot like the current F-Type. There’s nothing wrong with that, as the F-Type is still one of the best looking cars on sale today. Jaguar didnÂ’t want to mess with that winning formula, so it took a light brush to the British sports car. Despite the silhouette remaining largely unchanged, the finer styling points are significantly different. Jaguar gave the F-Type a larger grille, slimmer horizontal headlights, a new clamshell hood and reshaped side air intakes. Its taillights are smoothed out, but they feature JaguarÂ’s “Chicane” light graphic from the I-Pace. Thankfully, the V8Â’s menacing quad exhaust design remains for the high-performance R trim. “F-Type has always had great proportions and stance, and our latest design is all about enhancing those key Jaguar values. Our aim was to make the car more contemporary, more purposeful, and even more dramatic,” said Adam Hatton, Jaguar exterior design director. When it comes to engines, Jaguar is staying the course for the most part. The base engine is still the 2.0-liter turbocharged four-cylinder that makes 296 horsepower. Jag took the manual transmission away for the 2020 model year, and the eight-speed automatic transmission remains the only option for 2021 as well. The upgrade engine is still the supercharged V6 that makes 380 horsepower, though the 340-horsepower version is no longer available. Jaguar promises it still sounds spectacular. If you want maximum performance, the F-Type R is the way to go for the time being. Power is up to 575 horsepower and 516 pound-feet of torque in the R — these figures happen to be exactly the same as the SVR, but 25 horsepower and 14 pound-feet of torque more than the previous R.  Jaguar didnÂ’t reveal plans for a SVR version of this new F-Type down the road, but we assume one must be in development. Expect even more horsepower from that car if/when it arrives. As of now, Jaguar claims the R will hit 60 mph in 3.5 seconds, the same time as the SVR. Top speed is electronically limited to 186 mph. Every engine configuration comes with an active exhaust system as standard or optional. The R features a new “Quiet Start” mode thatÂ’ll help you maintain a friendly relationship with your neighbors. Jaguar made some handling improvements to the new F-Type, too. New springs and anti-roll bars complement recalibrated continuously variable dampers.