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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Jaguar trademarks EV-Type nameplate

Green may have been a popular color choice for the classic Jaguar E-Type, but even in Lightweight form (pictured above), it was hardly what you'd call environmentally friendly. Not by today's standards, anyway, with six-, eight- and twelve-cylinder engines displacing between 3.8 and 5.3 liters. But Jaguar looks to be preparing to revive the nameplate - or at least one similar - with a new electric vehicle in the works.
According to the latest intel, Jaguar has applied both in the US and in Europe to trademark the name EV-Type. The implication that it's developing an electric vehicle is clear, as is the reference to its iconic sports car of yore. But more than that, we don't know. We could be looking at an electric version of the current F-Type, a project to convert original E-Types to electric power or a different model altogether.
It wouldn't be the first time, of course, that we'd see Jaguar toying with the idea of electric propulsion. A couple of years ago, the British automaker demonstrated a plug-in hybrid XJ_e prototype, and showcased both the C-X16 and C-X75 concepts with advanced hybrid powertrains. But it has yet to put any such system into production, relying instead on the small diesels it sells in Europe to keep its carbon footprint small.

Jaguar C-X75 James Bond movie car is going up for auction

Back in 2010, Jaguar presented a show-stopper of a concept: the C-X75. Besides its curvaceous body, it boasted a wild hybrid powertrain with a gas turbine engine providing electricity. Sadly, it never reached full production, and it only reappeared as a villain car in the James Bond film Spectre. But between the concept and the film, there were a few production prototypes built as part of a planned 250, and a few stunt cars. Auction company RM Sotheby's is offering one of the latter cars. This Jaguar C-X75 stunt car is actually the first stunt car built, according to the auction house. The stunt cars were built by Williams Advanced Engineering, the same company that has been competing in Formula 1 for decades. The stunt car has little in common mechanically with the concept, or the five prototype cars Jaguar built with four-cylinder hybrid powertrains. Under the skin is a custom tubeframe chassis and long-travel rally car suspension. Powering it is a version of the Jaguar F-Type's V8 engine with a dry-sump oiling system. It's coupled to a sequential manual six-speed transmission and a rear transaxle with a mechanical limited-slip differential. Brakes are AP Racing units and are adjustable from the cabin, and they feature a hydraulic handbrake. One consequence of this stunt car's burly underpinnings is that the cockpit is more like that of a race car, with a small Momo steering wheel and toggle switches and controllers all over. But this unsophisticated cabin has played host to some famous folks. The car was used for getting shots with the actors, with a driver's seat mounted to the top. Since this was a villain car, the actor in the driver's seat was Dave Bautista. The car also was featured at the Mexico Grand Prix to promote the movie, and Felipe Massa took it for a test drive. RM Sotheby's hasn't given an estimated price for the car, but expect it to be expensive. If you have the means, it will be crossing the block at the auction company's Abu Dhabi sale on November 30. The car will come with a bill of sale, a movie call sheet and a specification sheet from Jaguar Land Rover Special Vehicle Operations. We're not sure that this car would be able to be titled in the U.S., but we bet it would be just as fun, if not more so, on a race track, rather than public roads.