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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

JLR confirms next Jaguar XJ will be all-electric

Jaguar-Land Rover confirmed today what has long been rumored: the next-generation Jaguar XJ will be all-electric. On stage to introduce the new Land Rover Defender, company CEO Ralf Speth made the announcement as a teaser image of the new electric XJ's full-width taillight bar appeared on screens behind him.  As quoted by AutoExpress, Speth said, "Based on our rich knowledge and experience gained from the I-Pace, Formula-E and I-Pace eTROPHY, our engineering team is in full swing to deliver the world's first, full-electric luxury sports saloon. The flagship of Jaguar: the all-new XJ." He continued, "The new, all-electric XJ - extraordinarily remastered for the 21st century - will offer spiritual freedom for our customers ... Gliding in elegance, new tranquility and new functionality, and in full consciousness taking care of the environment." Well, let's unpack that a bit, shall we? First, "the world's first, full-electric luxury sports saloon?" Even if you split hairs and deem the Tesla Model S a hatchback, there's a little thing called the Tesla Model 3. That's definitely a saloon, or as we in North America call it, a sedan. Unless he meant the North American definition of a saloon, in which case the Tesla is most definitely not that.  Also, the new XJ will help customers achieve spiritual freedom? Whatever. Jaguar's longest-running nameplate going all-electric isn't surprising, but it can only be good news for the British luxury brand, which could use a win. The current XJ made waves with its controversial styling, but that was nearly a decade ago. Thereafter, it never gained enough attention in America from wealthy buyers who'd otherwise buy a BMW 7 Series, Mercedes S-Class or even Porsche Panamera. Basically, what the Tesla Model S was able to achieve with distinctive styling, and of course, an all-electric powertrain. Plus, unlike the recently introduced Porsche Taycan, an all-electric Jaguar XJ should offer space more on par with Tesla's big sedan/saloon/hatchback.  AutoExpress also indicates in its story that the new XJ will still be built in England, as will its batteries. There will apparently be a new battery-producing facility opening in 2020 with the goal of producing enough batteries for as many as 150,000 Jaguar and Land Rover vehicles per year. 

Jaguar's latest beast is the 2018 XJR575

Hot off the rear wheels of the insanely quick XE SV Project 8, Jaguar is back with another pumped-up sedan. It's called the XJR575, and although it isn't as extreme as the aforementioned XE, it still packs a version of the company's 5.0-liter supercharged V8 that makes 575 horsepower and 517 pound-feet of torque. According to Jaguar, that will get the full-size luxury sedan to 60 mph in 4.2 seconds on its way to a top speed of 186 mph. There isn't much on the outside to tell this hot-rodded kitty from the regular XJR. The front bumper, rear spoiler, hood vents, and side skirts are all the same as the lower-powered version. It does come standard with black wheels, but they can also be optioned on a normal XJR. There are only a couple of unique points. One of which is the addition of XJR575 badges. The other is the application of a model-specific paint color. Buyers of the XJR575 will have the option to coat their cats in the Satin Corris Gray seen above, or a hue called Velocity Blue. Inside, seats are upholstered in black leather with red stitching. They feature diamond-stitched panels, as well. In the seat backs, the number 575 is embroidered. The sill plates also feature the XJR575 logo. The infotainment gets an upgrade, too, in the form of a bigger 10-inch touchscreen. Jaguar hasn't announced pricing or availability of the XJR575 yet. However, we will likely know soon, as the company will be revealing some updates for the rest of the XJ line-up for the 2018 model year. We expect to get details on pricing and availability at that time. Related Video: