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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar I-Pace is the first electric Google Street View car

Google has built a data gathering vehicle for its Maps Street View app out of a Jaguar I-Pace. It's billed as the first electric Street View car and is currently on the prowl and mapping the city of Dublin, Ireland. The one-off vehicle will not only photograph the roads of Ireland's capital, but measure street-to-street air cleanliness and greenhouse gases as well. It's equipped with air quality sensors by Aclima that measure carbon dioxide, carbon monoxide, nitrogen dioxide, nitric oxide, ozone, particulate matter and black carbon — all compounds that contribute to climate change when present in excess amounts. The partnership with Aclima is nothing new. Google has been equipping its more common Subaru Impreza Street View cars with the sensors since 2015. However, the Jaguar I-Pace will not contribute any emissions as it goes about its mission. The all-wheel-drive electric crossover can drive up to 246 miles (after a late 2019 software update) before a charge, and we'd wager Google won't be executing too many of Jaguar's claimed 4.5-second 0-60 sprints to cut down on that figure. Most of the Jag's 394 maximum horsepower and 512 pound-feet of torque will probably go unused. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Google & Dublin City Council Launch Innovative Partnership to Capture DublinÂ’s Air Pollution So why the I-Pace? Though the company has not said, Google's autonomous vehicle spinoff, Waymo, has used Jaguars in self-driving car research. However, Waymo was split off from the Mountain View mothership in 2016, so perhaps it's just a coincidence. For its part, Jaguar Land Rover has pledged to go carbon neutral by 2039. "We are delighted to support this project as it aligns with our own journey to becoming an electric-first business and achieving net zero carbon by 2039. Partnerships like this are one of the ways we can achieve our sustainability goals and make a positive impact on society," said Elena Allen, Project Manager for Business Development at JLR. Google and Aclima have collected over 100 million air quality data points since the project, called Google Project Air View, launched six years ago. Last year, Google made this data freely available to the scientific community. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We answered your questions about the 2019 Jaguar I-Pace

Nearly-ready electric Jaguar XJ gets scrapped even as JLR announces its EV push

A smattering of news from Jaguar Land Rover landed this morning concerning the brands’ electric futures. One sentence partway through JaguarÂ’s long press release caught our eye, though, and it has to do with the Jaguar XJ. “Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the lineup, as the brand looks to realize its unique potential,” the press release states. If youÂ’ve been following Jaguar XJ news, youÂ’d know that Jaguar planned on making the next-generation XJ a fully electric car. ItÂ’s been in development for several years. Jaguar has been talking it up pre-reveal, and weÂ’ve even spied the car out testing a couple times. We were expecting a debut event for this new electric XJ to happen any time now. Theoretically, it should fit in perfectly with JaguarÂ’s vision to sell 100% electric cars by 2030, right? Apparently not, because itÂ’s dead. We contacted Jaguar to get a better explanation for what is going on here. Jaguar XJ 1 View 10 Photos When queried, a spokesperson sent us this in response: “Following a thorough technology review against the exponential change in the automotive industry, we concluded that the planned XJ replacement does not fit with our vision for a re-imaged Jaguar brand. We have made the tough decision that it will not form part of the lineup, as the brand looks to realize its unique potential. However, the nameplate may be retained.” To make doubly sure that Jaguar is indeed throwing out a nearly-ready EV the same day it announces an all-EV future, we asked again, and Jaguar confirmed. “We were working on an XJ EV, but have moved on to a different approach for the entire Jaguar EV lineup vision based around a new unique Jaguar EV dedicated platform, all due in 2025,” a spokesperson sent us. So there you have it. The electric XJ was said to be built on the Modular Longitudinal Architecture (MLA) platform, and Jaguar touted it as "the world's first, full-electric luxury sports saloon.” Now that thereÂ’s a new Jaguar-dedicated EV platform in the works, the XJ on the MLA platform is canned. We asked Jaguar for more details about the why of this situation, and the above, quoted explanation hints at it. Maybe the “technology review” found that the car Jag was putting together just didnÂ’t measure up to the competition? The new platform will certainly offer much better performance and range than JaguarÂ’s current technology is capable of.