2011 Xjl Supercharged Loaded! One Owner! Rock Bottom Below Wholesale Pricing! on 2040-cars

Auto blog

Electric Jaguar I-Pace wins Car of the Year in Europe

GENEVA — The electric Jaguar I-Pace has won the Car of the Year award in Europe, the first time the storied brand has been bestowed the prize. The four-wheel drive vehicle edged out the Alpine A110, which is not a mass production car, after they tied for top honors in the first round of voting by dozens of automotive journalists. It is the first such award for Jaguar, a British brand now owned by India's Tata Motors, which touted the new platform used for the I-Pace. Monday's presentation of the award, which was established in 1964, marks the unofficial start of the 89th edition of the Geneva auto show. The five other finalists were the Citroen C5 Aircross, Ford Focus, Kia Ceed, Mercedes-Benz A-class and Peugeot 508 . The finalists were winnowed down from an initial list of 60 models, and road tests began in October. Final tests were two weeks ago at a test center outside Paris. A potential sales generator, the award is organized by seven European magazines and awarded by 60 journalists from nearly two dozen countries. Last year's winner was the Volvo XC40 compact SUV.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.