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Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

Jaguar XE teased in new video, will debut September 8

Outside of a major auto show, this might be one of the best times of the year for new car debuts, and we couldn't be more excited. Just this week, the low-slung face of the next-generation Mazda MX-5 Miata showed itself to the world, and Land Rover debuted its new Discovery Sport. Plus, there's a double-whammy of launches on the imminent horizon with the unveilings of the Jaguar XE on September 8 and the Mercedes-AMG GT on September 9.
Jag is teasing the launch of its latest midsize luxury sedan with a few glimpses on video. It's strangely secretive, given the fact that Jaguar showed the XE's face completely un-camouflaged a few weeks ago. Regardless, it's quite a looker up front with a sleeker take on the shape of the larger XF.
Because of the way Jaguar is slowly leaking details about the XE, there are a few other things we already know about this new cat, too. It rides on a monocoque chassis made from over 75 percent aluminum, and the automaker is promising 75 miles per gallon fuel economy on the more lenient European cycle for at least one engine in the lineup.

Jaguar teases E-Pace crossover details - and price under $40K

So it turns out we'll be seeing the fully revealed Jaguar E-Pace much sooner than we expected. Jaguar announced the debut will occur on July 13, so we're less than a month away. The company also provided a teaser of the E-Pace's tail. It shows a fat rear fender and Jaguar's trademark taillight design. While many other companies would be content to release a teaser and nothing else, Jaguar actually provided a number of other interesting details. Among them is the powertrain. It will only be available with gasoline-powered engines and all-wheel drive. We're expecting it to use roughly the same powertrain combinations as the Land Rover Range Rover Evoque. The other big details are pricing and availability. The baby Jaguar SUV starts at $39,595, which is over $3,000 less than the entry-level F-Pace and the Range Rover Evoque. You'll also be able to bring one home from the dealer next year. Related Video: Image Credit: Jaguar Jaguar Crossover SUV Luxury jaguar e-pace