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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2019 Jaguar F-Pace SVR Second Drive Review | A thunderingly good performance cat

Jaguar entered the high-performance SUV game late with the F-Pace SVR, but hopping on the unstoppable freight train now is better than ignoring it completely. Just like its European competition, the Jaguar has a delightfully overpowered engine and luxury in spades, as well as handling that borders on the uncanny. But if there’s a downside to the F-Pace SVR, itÂ’s that it falls victim to the same issue that plagues its competition: not enough differentiation. From a size, shape, power and features perspective, the SVR doesnÂ’t stand out next to others like the Mercedes-AMG GLC 63, BMW X3 M, Porsche Macan Turbo or Alfa Romeo Stelvio Quadrifoglio. But, there is a but: One factor makes the 2020 Jaguar F-Pace SVR unique among the competition. Jaguar gave the F-Pace SVR 550 horsepower and 502 pound-feet of torque – great numbers, but itÂ’s how the SVR makes them thatÂ’s the kicker. Instead of a smaller, twin-turbocharged engine, Jaguar tapped its 5.0-liter supercharged V8 for duty. This makes it doubly unique: the largest displacement in its class, as well as the only one to feature a supercharger, making the driving experience palpably different than the rest. With a blower and all that displacement, thereÂ’s no lag. Power hits early and with authority, throwing us back in the nicely sculpted leather buckets. The SVRÂ’s mid-range is especially impressive, and thereÂ’s no drop-off in power as the engine approaches redline. Turbocharging technology is virtually lag-free in most applications these days, but the SVRÂ’s engine is still sharper and responds quicker than the rest. The others may be as quick or quicker than the Jaguar in a straight line (the SVR hits 60 mph in 4.1 seconds), but none are able to match it in throttle response or engine character. And then thereÂ’s the sound, that glorious exhaust cackle thatÂ’s a near carbon-copy of the F-Type SVR. Our future may be electric, but the pipes on this crossover are welcome in this world for as long as they care to stay. Their cacophony of growling and crackling is louder and meaner than any other high-performance SUV on sale today. Some hooligan who thinks just like us mustÂ’ve engineered it. The only thing missing among the loud noises is that of a supercharger whine. Not even a hint of it is audible from inside the cabin, and the supercharger is the biggest performance factor that sets this car apart. Let us hear the whine, Jaguar.

2019 Jaguar I-Pace gets official 234-mile range rating

The 2019 Jaguar I-Pace is officially rated to travel as far as 234 miles on a single charge of its battery pack. That's down slightly from the 240 miles initially promised when the slinky electric crossover was first unveiled here in the States. And, while it's roughly equal to the base version of the Tesla Model X, that's not exactly an apples-to-apples comparison. Quoting maximum electric range without considering the capacity of a car's battery pack is the same as quoting the maximum driving range of a gasoline-fueled vehicle without considering how many gallons of gas the tank holds. The I-Pace's battery pack is rated at 90kWh. The Model X's smallest pack is 75kWh. So the Tesla can go about the same total distance as the Jaguar using significantly less energy. It's not just Tesla that boasts greater efficiency figures than the Jaguar. Chevy manages to eke 238 miles out of the Bolt EV's 60kWh battery pack, and Hyundai gets 258 miles from the Kona Electric's 64kWh pack. These vehicles certainly don't all play in the same market segments, and there are a lot of variables to consider. For instance, the Jaguar's 4.5-second 0-60 rating is quicker than the Model X's 4.9-second rating, and its advertised power output of 394 horsepower and 512 pound-feet of torque is higher than Tesla's for the 75D (though Tesla's actual power numbers aren't really advertised in traditional hp and lb-ft figures). But even if cars like the Model X, Chevy Bolt, and Hyundai Kona EV aren't directly comparable across the board, their range and battery capacity figures do help us understand the relative efficiency of each specific vehicle. The efficiency of electric vehicles rated by the EPA is expressed as a MPGe (miles per gallon equivalent) figure. The 2019 Jaguar I-Pace's figures of 80 city, 72 highway, and 76 combined MPGe don't compare favorably with the Tesla Model X's 91 MPGe city, 95 MPGe highway and 93 MPGe combined ratings. It'll be interesting to see how much EV buyers care about the Jaguar's comparatively poor MPGe ratings, but they will definitely have an impact in the real world. In practical terms, what all of this means is that the Jaguar I-Pace is going to use more electricity per mile than the Tesla Model X. And that means it's going to cost more to drive the same distance in the Jag when compared to the Tesla, or just about any other modern long-range EV that's currently on the market. Related Video: This content is hosted by a third party.