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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar E-Type 60 Collection celebrates 1961 launch and The Decade of the Cat

The night before the 1961 Geneva Motor Show, Jaguar PR man Bob Berry drove "flat out" from the English automaker's home base in Coventry to the city on the lake. Berry needed to be at the Parc des Eaux Vives in time to debut the car he was driving, a Jaguar E-Type coupe in Opalescent Gunmetal Grey with the number plate 9600 HP. Legend says he arrived at the Parc only minutes ahead of the appointed time for test drives. That morning hinted, and the decade of the 1960s would prove, that Berry also arrived driving a legend. The invited guests did so much clucking over the hardtop that Jaguar boss Sir William Lyons told famed company engineer Norman Dewis to "drop everything" and dispatch another cat to Geneva that very night. Dewis drove the roughly 700 miles in 11 hours to get a British Racing Green E-Type roadster with the number plate 77 RW to the show the following morning. To celebrate those two totems to Englishness and success, Jaguar Classic will build the E-Type 60 Collection — 12 cars sold only as six sets of two, with one coupe and one roadster in each set. All cars will be powered by rebuilt 3.8-liter straight-sixes with 265 horsepower and 260 pound-feet of torque. That motor took the show cars from zero to 60 miles per hour in 6.9 seconds, on to a top speed of 150 mph. The coupes will be painted Flat Out Grey, the roadsters in Drop Everything Green, unique colors reserved for the collection. The dozen cars will also get special design details penned by Jaguar design director Julian Thompson. Jaguar Classic already has the 12 E-Type Series 1 donor cars in its possession, and plans to begin restorations in March 2021. Jaguar hasn't mentioned pricing, and likely won't unless you intend to purchase. Seeing as a Jaguar Classic E-Type Reborn was priced at $355,000 three years ago, multiply that by two and add a touch for inflation and exclusivity for an approximate base price. If you're still interested, the E-Type 60 Collection is available to order now, so contact Jaguar Classic. 

Jaguar lets first outsiders drive new F-Type

What do you do when you're an automaker with an all-new and brand-defining sports car, one of them with a supercharged V8 cranking out 495 horsepower? You let proven race drivers test them out on track and on the road.
And what do you do if you're Jaguar and you're in that situation? Why, naturally, you make a video of it. That's how we get footage of racers Martin Brundle, Justin Bell and Christian Danner being choppered into the UK's Snetterton track to test the V6-equipped Jaguar F-Type S prototype. Then when they're finished with kerb-lined apexes, they take the V8 S prototype out onto the roads to run it through hedge-lined apexes.
According to one of them, "very fast, very nimble, great engine" is what will soon be headed our way. Check it out in the video below.