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2021 Jaguar F-Type pricing announced, including a big decrease

CHICAGO — Jaguar unveiled the redesigned 2021 F-Type coupe and convertible just before the end of 2019, but pricing was kept in the dark. Today, at the 2020 Chicago Auto Show, Jaguar put numbers to trims, and the starting price remains the same at $62,625, including destination. Other trims, however, see somewhat significant price increases or decreases. For now, Jaguar released information for coupe and convertible versions of the P300, the P300 First Edition, the all-wheel-drive P380 R-Dynamic, and the all-wheel-drive R. The P300, with a 296-horsepower turbocharged 2.0-liter inline-four and rear-wheel drive, opens the books at $62,625, including destination, which is the same as the 2020 model. A First Edition, which is based on the P300 R-Dynamic, features the Exterior Design Pack and 20-inch Gloss Technical Gray wheels and starts at $74,125.  The P380 R-Dynamic with a 380-horsepower supercharged 3.0-liter V6 and all-wheel drive starts at $82,825, which is a major price decrease from 2020's price of $88,325. The most powerful version in the current 2021 F-Type lineup is the R (an SVR is expected at a later time). With a 575-horsepower supercharged V8 and all-wheel drive, the 2021 F-Type R starts at $104,225, which is slightly more expensive than the $102,825 price for 2020. All four detailed trims are also available as convertibles. On the P300 and P380 R-Dynamic, the convertible is a $3,100 upcharge. For the First Edition, the convertible is $2,300 more expensive, and the convertible R is $2,700 more expensive than the coupe.

2018 Jaguar F-Pace: Ambient lighting is fun and frustrating

Like so many other automobiles from this decade, our long-term Jaguar F-Pace crossover has customizable interior lighting, a part of the $2,350 Luxury Interior Package. I've previously admitted to the fact that ambient lighting has me split in opinion. On the one hand I know that it's probably going to end up being dated and uncool in the future. On the other, I actually quite enjoy it, possibly because I grew up in the neon-fueled world of early '00s import tuner culture. I also like it from a color-coordination perspective. Our Jaguar's bold blue hue called Caesium can be brought inside with equally bright illumination. It's very satisfying. But that satisfaction of having everything just so is quickly sullied as the center stack and switches are only one color that can't be changed. Admittedly, that's completely normal, but unlike many of those other cars that use neutral white illumination, the Jag's light up in the same blue/teal color that made your Razr phone look cool so many years ago. And so whether you bathe your cabin in blue, red, purple or green light, the ambient lighting will clash with the main switch gear. You can pick a shade of blue for the ambient lighting that roughly matches the switches, but I don't want to compromise my color preference because Jaguar didn't put in LEDs in that would be neutral (or, even better, change to match the ambient settings). I have other complaints about color-matching in the car, too. The instrument panel, which is a flat screen, has a few different display modes, but most of the readouts use a similar (but not quite the same) blue/teal color as the switchgear. So that doesn't match, either. Then, in the sport mode, the instrument screen switches to red. That brings me to my next gripe: all the ambient lighting switches to red when choosing this mode. I get it, red means sporty and Jaguar wants everything about sport mode to feel sporty. But damn it, I paid for custom lighting, let me keep that lighting when I'm also in a sporty mood. I actually sometimes skip the sport mode because I want to be swathed in my favorite hue more than I want slightly more sporty driving dynamics. Oh, and of course the switchgear remains teal/blue even in sport mode. So yes, this is picky. But that's the beauty of evaluating a car like the F-Pace over a longer period of time.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).