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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Jaguar C-X75 production run canceled

"We feel we could make the car work, but looking at the global austerity measures in place now, it seems the wrong time to launch an 800,000-pound to 1 million-pound supercar."
Those words are from Jaguar Global Brand Director Adrian Hallmark, and as true as they may be, it still stings a little bit. After all, we've been looking forward to the Jaguar C-X75 ever since word came from Jolly Olde that it was green-lit for a short production run.
Some of the cool bits and pieces the world will now be without: a powerful but relatively miserly 1.6-liter turbocharged and supercharged four-cylinder engine, two electric motors driving all four wheels and a carbon fiber chassis developed by Williams F1. Sigh.

Jaguar's latest beast is the 2018 XJR575

Hot off the rear wheels of the insanely quick XE SV Project 8, Jaguar is back with another pumped-up sedan. It's called the XJR575, and although it isn't as extreme as the aforementioned XE, it still packs a version of the company's 5.0-liter supercharged V8 that makes 575 horsepower and 517 pound-feet of torque. According to Jaguar, that will get the full-size luxury sedan to 60 mph in 4.2 seconds on its way to a top speed of 186 mph. There isn't much on the outside to tell this hot-rodded kitty from the regular XJR. The front bumper, rear spoiler, hood vents, and side skirts are all the same as the lower-powered version. It does come standard with black wheels, but they can also be optioned on a normal XJR. There are only a couple of unique points. One of which is the addition of XJR575 badges. The other is the application of a model-specific paint color. Buyers of the XJR575 will have the option to coat their cats in the Satin Corris Gray seen above, or a hue called Velocity Blue. Inside, seats are upholstered in black leather with red stitching. They feature diamond-stitched panels, as well. In the seat backs, the number 575 is embroidered. The sill plates also feature the XJR575 logo. The infotainment gets an upgrade, too, in the form of a bigger 10-inch touchscreen. Jaguar hasn't announced pricing or availability of the XJR575 yet. However, we will likely know soon, as the company will be revealing some updates for the rest of the XJ line-up for the 2018 model year. We expect to get details on pricing and availability at that time. Related Video: