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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Harry bravely drives Jaguar XJ-S V12 1,000 miles to Monaco

There are a great many cars we'd like to take on a transcontinental journey – especially across Europe. And a good portion of them would probably be grand tourers with twelve-cylinder engines. We're just not sure we'd be as brave as Harry Metcalfe, who drove his 1980 Jaguar XJ-S V12 from his home in the UK all the way down to Monaco. Don't get us wrong, the XJ-S looks like a rather comfortable ride, and with the V12 is surely both smooth and powerful. It's just that Jags didn't have the best reputation for reliability back then, and we'd have been at least a little worried that we wouldn't make it all the way across France on this trip. Nor are we sure we would have wanted to without air conditioning. The model in question, as you'll find out if you watch the video, is an early 1980 example, produced just before Jaguar updated the line with the High-Efficiency versions. As such, it's got a bit more power and shorter gearing than later models. The XJS (as it would later be labeled) would undergo a number of updates over the following years, and would stay on the market until 1996 when the XK came along to relieve it. By Harry's reckoning, his early XJ-S was every bit as good as the Porsche 928 and other front-engined GTs of the era, and would have been more fondly remembered if it hadn't had to live in the shadow of the E-Type that came before. You'll want to watch the 17-minute video of the journey, undertaken for a cover story to appear in the September issue of Octane, to see for yourself. Related Video:

Reliving the Jaguar XJ220 with a father-son duo

Jaguar may have canceled the C-X75 project, but there was a time when the Leaping Cat marque did make supercars. Sure, there were the XJR-9 and XJR-15 homologation specials made by TWR, but more famous was the XJ220. Although its reign may have lasted only a year before the McLaren F1 came along, for a brief time in the early 1990s, the XJ220 was the fastest car in the world – which is even more impressive when you consider that it was only powered by a 3.5-liter twin-turbo V6 when its rivals were using mostly V8s and V12s. That makes the XJ220 a rather noteworthy supercar from the dawn of the 200-mph era. The thing is, while Jaguar has come to embrace the XJ220 as an exceptional part of its history, it doesn't have the time or energy to devote to servicing the 275 that were made between 1992 and 1994. So it turns to Don Law Racing. The father-son team – made up of a master mechanic and his hot-shoe offspring – is tasked with keeping the XJ220 alive both in body and in spirit, and do so with a great deal of well-deserved pride. Drive went out to their workshop in Staffordshire to tell their story.