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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Jaguar Heritage Driving Experience throws you the keys to the museum

As automotive journalists, we get to drive a lot of really cool, high-performance vehicles. It really is the single best thing about this job. However, our access to vehicles is generally limited to the newest offerings on the market. That means, much like the general public, we don't really get access to vintage iron.
Jaguar is trying to rectify that issue for journalist and enthusiast alike, with a new program called the Heritage Driving Experience. It allows British enthusiasts to pop into the brand's Warwickshire testing site, drop anywhere from 100 to 300 pounds ($160 to $480) and go for a spin in some of the brand's most legendary offerings. That includes the more typical classics, like the Mark 2 saloon and the E-Type sports car, but you can also pay for access to stunners like the XK150, XKSS and the race-spec D-Type. In addition to the classics, most of the tests include time in their modern successors. So an hour with the Mark II can be split with time in an XFR-S, while the E-Type is complemented by its spiritual successor, the F-Type.
Most of the events are limited to 30 or 60-minute sessions, although the brand does offer a half-day and full-day event. The former, the Jaguar Le Mans Experience, includes time in the C-Type, D-Type, XKSS and F-Type R. The full-day Grace and Pace Pack, meanwhile, gives you access to nine vehicles, covering a huge gamut. That means time in the C-, D- and E-Type, XK150, Mark II, XKR-S GT and F-Type R, among others. Not surprisingly, prices aren't listed for the half- and full-day pack. Much like Jag's finest cars, if you have to ask, you probably can't afford them.

Jaguar's XF diesel isn't just fuel efficient, it's the cheapest XF available

Jaguar announced the 2017 Jaguar XF will now offer the 2.0-liter turbocharged diesel the company introduced on the XE. In addition to returning an impressive 42 miles per gallon on the highway and 31 in the city, the diesel is the cheapest XF available at $48,445. This means that picking the oil-burner will save you $3,040 over the cheapest gas V6 version, which only manages 29 mpg on the highway and 20 in the city. With 180 horsepower, the diesel is significantly down on power compared with the base V6 model. As a result, the diesel moves slower. Jaguar estimates the base V6 is good for a 5.2-second 0-60 time and the diesel should be able to do the same in 8 seconds. However, that's the only real downside. Even with the slower acceleration times, the diesel still has a very usable 317 lb-ft of torque available from 1,750-2,500 rpm. Based on our test drive of a diesel-equipped XE, the engine also breaks the old diesel stereotypes. It's both quite smooth and responsive. Unless you seriously need that straight-line performance, the Jaguar XF diesel arguably makes the most sense. It provides significant price savings and better fuel economy. The diesel XF also joins the XE and F-Pace diesels, leaving just the XJ and F-Type as the only Jaguars without compression-ignition engines. The British automaker is planning to remedy that, as a Jaguar Land Rover executive said the company plans to also add a diesel XJ variant in the US, even in the wake of the VW diesel scandal. Related Video: Related Gallery 2016 Jaguar XF: Review View 24 Photos Image Credit: Jaguar Land Rover Green Jaguar Diesel Vehicles Luxury Sedan jaguar land rover ingenium