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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Autoblog Podcast #327

New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327:

Jaguar explains the perfect driver seating position

Although the shapes of car seats are one-size-fits-all, manufacturers have created numerous ways to customize how seats are positioned in efforts to cater to the multiple sizes of drivers. Whereas old vehicles only had the options of reclining and sliding forward or backward, new cars have seats that move up, down, forward, backward, and just about any other direction. In a new video, Jaguar demonstrates exactly how to use these features to find the perfect seating position. The advice comes from Steve Iley, Jaguar Land Rover's chief medical officer. Many people only think of seating position as a means to comfort, but when dealing with posture, it can affect a person's health. Iley's first tip is to empty out your pockets, thus avoiding any impingements. That includes anything from wallets to keys to cellphones to stowed-away snacks. Before putting a seatbelt on, the driver should then make sure his or her butt is all the way to the rear of the seat and that the entire back is touching the seat. Next are the seat adjustments. Iley suggests moving the back of the seat until the driver's spine and pelvis are aligned and straight. Note in this position the driver's thighs should be resting on the seats without any pressure points. Following this step, check the distance and position of the feet relative to the pedals. Jaguar says in the correct position, the leg should still be slightly bent when a pedal is fully pressed. The driver's elbows should be in a similar slightly bent position. With both hands on the wheel, make sure the arms aren't straight and have a slight kink at the elbow. In an ideal position, the driver's shoulders should remain in contact with the seat even during turning. Last, the headrest should be aligned with the top of the head. Not mentioned in Jaguar's advice is that NHTSA urges you to sit at least 10 inches from the steering wheel — as far back as you can while still comfortably reaching the pedals and wheel — in order to minimize the potential for serious injuries from airbag deployment, and the old 10-and-2 hand position is discouraged for the same reasons. Hands at 3 and 9 or at 4 and 8 are the new norm. AAA demonstrates in the video below. If any part of this doesn't make sense, you're in luck. Both videos are helpful. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.