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David Brown Automotive launches old-is-new-again Speedback [w/video]

Back in January, we reported on a new British coachbuilder called David Brown Automotive. In February, the startup released the first details and images of its inaugural project, and now it has revealed the finished product.
It's called Speedback, and it's based on the Jaguar XKR. But while it's built on a modern chassis (relatively, anyway - the XK arrived in 2006 and is soon to be discontinued), it's been rebodied to look like a classic British GT. That means that, while it may look like a classic Aston Martin, it's got a thoroughly modern 5.0-liter supercharged V8 under the hood with over 500 horsepower on tap.
Otherwise, little in the way of details have been disclosed - including what you can bet will be an astronomic price that tends to come with these sorts of coachbuilt customs. But the important parts are what you can see, and that means the finest British craftsmanship inside and out. Whether you like the particular style or not, of course, is entirely a matter of taste.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Watch Felipe Massa put the Jaguar C-X75 through its paces

Automakers who run their own racing teams enjoy the benefit of having top-flight professional racing drivers on call to help out with development work. Jaguar, unfortunately, has no such racing team, having sold its F1 operation to Red Bull back in 2004. So when it came time to put the C-X75 through its paces in this latest video, it turned to Felipe Massa. Why Massa, you ask? For one thing, having driven for so long for Ferrari, the Brazilian driver is used to applying his F1 skills in testing a supercar designed for the road. But since switching to Williams, he hasn't been called upon in that capacity. For another, it was Williams Advanced Engineering as much as Jaguar itself that spearheaded development of the C-X75. So Massa was the natural choice. The C-X75, for those who don't recall, represented Jaguar's plan to build a hybrid hypercar of its own. Having debuted way back in 2010 at the Paris Motor Show, the concept followed hot on the heels of the Porsche 918 concept unveiled earlier that year in Geneva – a predated by far the emergence of the McLaren P1 and LaFerrari. The original design called for a revolutionary powertrain combining a pair of micro-turbines and four individual electric motors in the wheels. When that proved unfeasible, Jaguar switched to a more conventional setup with a turbocharged hybrid powertrain. Unfortunately plans to put even that version into production were shelved. But the concept was revived for the filming of the latest James Bond movie Spectre. Check out the C-X75 being put through its paces by the eleven-time grand prix winner in the video above. Related Video: