Navigation Camera Blind Spot Monitoring Front & Rear Park Assist Sat Ipod Usb on 2040-cars

Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Jaguar E-Type Zero electrics will enter production

In case you thought the electric, future-proofed Jaguar E-Type Zero concept was merely a flight of fancy, Jaguar is about to prove it's far from that. The E-Type Zero is about to make production, at Jaguar's Classic division in Coventry, England. One of the core ideas with the electrified E-Type is that the new electric powertrain, picked from the I-Pace, takes up roughly the same space as the original XK straight-six engine and gearbox. Not only does this enable building new electric versions from reproduction shells, but it also allows for electric conversions of vintage E-Types, while weight distribution and handling remain close to the way the cars were originally designed — albeit with more power and torque. And the battery pack still wears XK badging to make it feel more at home in the E-Type. The automaker expects a driving range of over 170 miles. The E-Type Zero was originally unveiled a little less than a year ago, and at that point Jaguar remarked it was just a concept. Now things have progressed far enough for Jaguar to announce small-scale production at the same Coventry facility where Jaguar also builds as-new E-Type Reborn versions. In case a prospective client wants to electrify their old E-Type, that is also possible. And, as Jaguar says, the conversion is fully reversible, in case owners would want to revert back to that sweet straight-six sound. "We've been overwhelmed by the positive reaction to the Jaguar E-type Zero concept," said Jaguar Land Rover Classic Director Tim Hannig. "Future-proofing the enjoyment of classic car ownership is a major stepping stone for Jaguar Classic." The first production E-Type Zeros will reach customer hands in the summer of 2020, according to Jaguar. The newest concept version will be shown at California's Monterey Car Week. Related Video:

Jaguar F-Pace shows off its production pelt for first time

We're no strangers to the Jaguar F-Pace, having spotted the production mules for the aristocratic English brand's first crossover on a few different occasions. Today, though, we get not only our first time look at the car in production sheetmetal, but also confirmation that the production model won't stray far from the sexy C-X17 Concept. Riding atop the same aluminum platform that underpins the already acclaimed XE sedan, the F-Pace follows the example set by the Range Rover Evoque, offering up almost a chopped-top look, particularly near the rear, where the plunging roofline and high beltline meet. That said, similarities to products from sister company Land Rover look to be mere coincidences, as the sheetmetal being shown appears all Jag. There's a prominent, snout-like grille that's flanked by a pair of predatory, LED-accented headlights. In back, the small rear window crowns a pair of thin, wraparound taillights. Think XE, with small influences from the F-Type for these units. As for what hides underneath those muscular body panels, our spies are predicting the standard allotment of Jag goodness. That means a gas-powered 2.0-liter, turbocharged four-cylinder and a 3.0-liter, supercharged V6, both borrowed from the XE/XF to start, before diesel and hybrid powertrains roll out. Naturally, all-wheel drive will be offered, although the F-Pace should also arrive sporting rear-wheel drive. And while we've got little to go on to believe it's happening, we're still hoping for an F-Pace R, complete with blown 5.0-liter V8. We suspect we'll be waiting on that one for awhile, though. You, though, don't have to wait to check out our spy snaps of the newest Jag in the litter. Check out our photos of the F-Pace, available up top.