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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar E-Type with Supra's 2JZ debuts at SEMA looking fly and fast

We hope you’re not bored of seeing Toyota 2JZ engine-swapped cars, because this one sure does capture our attention. The 1969 Jaguar XKE 2+2 youÂ’re looking at here is unlike any E-Type youÂ’ve seen before, and while it still has a straight-six under the hood, pretty much everything else about the coupe has fundamentally changed. In a nod to just how beautiful the E-Type is to begin with, its design is only different in this Eneos build because it needs to be. Fender flares were designed and 3D-printed by Illumasthetic, and they were then strengthened with carbon fiber. Why did it need the flares? Well, thatÂ’s because the 2JZ-GTE 3.0-liter turbocharged inline-six from the Supra produces far more power than the E-Type ever did, requiring a lot more rubber to keep things straight. Of course, the Supra engine isnÂ’t stock, as itÂ’s been modified with Deatschwerks injectors, a Nuke Performance fuel system, CP-Carillo pistons and rods, a Borg Warner EFR 8474 turbo, Vibrant Performance intercooler Â… the list goes on forever. Output is estimated at about 750 horsepower. The Frankenstein theme continues with the E60 generation 535i rear subframe suspension and differential out back. Meanwhile, it uses the five-speed manual transmission from an E36 generation M3. The front suspension is custom, and while BMW brakes are used in the rear, Eneos chose brakes off a 2003 Chevy Corvette up front. The 17-inch Rotiform STL wheels are wrapped with Bridgestone Potenza RE-71 RS tires. Inside, this Jag-yota gets a full roll-cage, Tillett seats, an OMP steering wheel and a whole lot more. Eneos credits Faruk Kugay as the carÂ’s builder – Kugay previously built some rather creative cars, like a 997 Porsche 911 GT3 with a Subaru Impreza STI EJ25 engine and an E30 BMW 3 Series with a Honda S2000Â’s 2.0L engine. This Jaguar takes the wild engine swaps and engineering to totally new heights, though, and we canÂ’t help but simply love the way itÂ’s been executed. Related Video

2021 Jaguar F-Type is getting a major facelift

Having entered its seventh model year with only minor changes, it's no surprise that Jaguar is working on a more significant update of its F-Type sports car. Based on the spy photos of what is likely to be the 2021 Jaguar F-Type, it's getting a serious nose job. But interestingly, it also still appears to be closely related to the current model. Up front, the major change is in the headlight design. Instead of the vertical, swept-back units of the current car, the new one has low, horizontal lights. The lights are actually much more similar to Jaguar's more practical offerings such as the XE, XJ and F-Pace. The lights also have sharper angles that blend into cut lines and creases in the front end. The main grille doesn't look particularly different, but it will clearly be flanked by redesigned outboard grilles based on how well they're covered. The whole midsection seems to be carried over from the current model. This seems to kill the rumor that there would be a 2+2 F-Type. The tail end is pretty much the same, too, but the taillights lose the little round extensions inspired by the Jaguar E-Type. The wide-set tailpipes and big diffuser are like the V8-powered R model, so we expect that's what we're looking at. Since this F-Type looks to be mostly a styling overhaul, we expect most of the current powertrain lineup will transfer, too. That means a turbocharged four-cylinder for the entry-level models and a V8 for the top-rung cars. In the middle, though, the supercharged V6 may disappear in favor of Jaguar-Land Rover's new turbocharged inline-6. This seems plausible since Jaguar has already phased out the V6 on the XE, and the inline-6 is derived from the four-cylinder already in use, so it should fit relatively easily. Power should be right on par with the current car's 380-horsepower V6. In new Land Rovers, it makes between 355 and 396 horsepower depending on which version you get. We also assume all engines will still be coupled to an eight-speed automatic with no manual options in sight.