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Jaguar XJS gets resto-mod treatment from England-based TWR

From the Volvo P1800 to the Porsche 928, the resto-modding trend has propelled numerous classics into the 21st century. Born-again English firm TWR rummaged through its own backyard to jump on the bandwagon: it unveiled an updated version of the Jaguar XJS. Known as the Supercat, the resto-modded XJS shares little more than a silhouette and a few basic styling cues with the coupe that inspired it. It's more muscular-looking thanks to a body kit that adds a front splitter, Group B-esque wheel arch flares, a rear spoiler and a massive diffuser integrated into the rear bumper. It gets modern-looking LED lights on both ends, and it rides on center-locking wheels. TWR notes that the body panels are made out of carbon fiber to keep weight in check. Interior pictures haven't been released, though we're told nearly every part of the car will be highly customizable, and we'll need to be patient to find out precisely what's under the hood. To whet our appetite, TWR mentioned a V12 engine supercharged to 600 horsepower and a six-speed manual transmission. All told, it has taken the company more than two years to reach this stage, including intensive real-world testing. TWR notes that the Supercat will make its dynamic debut during the summer of 2024 (our money is on the Goodwood Festival of Speed). If you want one, act fast: production is limited to 88 units globally and pricing starts at GBP225,000 excluding taxes, which represents about $281,500 at the current conversion rate. Dollars matter here: unlike some resto-mods, the Supercat was developed with our market in mind. If the XJS isn't your thing, TWR stresses it has additional resto-modded projects in the pipeline. It hasn't revealed what's next, however. Jaguar XJS View 6 Photos The donor car Released as the XJS for 1976 as a replacement for the E-Type, the two-door Jaguar (shown above) was offered in numerous configurations during a production run that lasted well beyond even the company's expectations; it remained part of the range until 1996. It was offered with a straight-six, a V12, a stick, an automatic, as a coupe, and as a convertible, and it received numerous updates inside and out to remain relatively fresh. Related Video:

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar laying groundwork for a reborn XK

There have been rumors about plans to replace the Jaguar XK since before the gentleman's coupe ended production in 2014. Depending on which rumor you read, a reborn XK could remain compact and offer a 3.0-liter turbodiesel, grow a bit and move upmarket to challenge the Mercedes S-Class Coupe, or grow even more and challenge the Bentley Continental GT as "an elegant four-seater coupe." About the only three consistent details have been that the new XK would ride on a reworked F-Type platform, that the XK would become Jaguar's new flagship, and brand design director Ian Callum providing all the quotes about a potential resurrection. Now Hanno Kirner, the head of product strategy at Jaguar Land Rover, has added quotes that could portend the return of the big two-door cat. Kirner told Autocar that Jaguar "will continue to invest in sports cars," and that "I use the plural quite deliberately." That is, the F-Type won't be left to carry the sports car mantle by itself. Questions remain about the definition of the term "sports car," and whether that really means a return of the XK. Kirner suggested it's possible that a future offering could be "a body variant" of the F-Type. Callum's been fighting for the XK's return ever since Jaguar made the decision to kill it. The designer said the two-seat F-Type wasn't intended to kill the bigger 2+2, and at one point his team had already finished design work on the third-generation XK. However, the F-Type sold so well that the company marketers decided the automaker didn't need both cars. A number of things needs to happen before any XK gets the green light, though. The next-gen F-Type is in the works and could come as soon as next year, and Jaguar will want to make sure the two-seater continues its run of steady sales. The XK spirit lives on in the current F-Type, since the F-Type sits on a reworked version of the XK's aluminum architecture, and the second-generation F-Type will evolve that aluminum platform again. It's said that the platform could morph back into a 2+2 without undue hassle, but any new XK wouldn't likely arrive before 2021 even if approved. Callum remains on the case, saying in October 2017, "I want a two-seater [the F-Type] and a 2+2. We're working on something now." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.