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All Jaguars and Land Rovers to get diesel engines... almost

Virtually all Jaguar and Land Rover vehicles – except the F-Type sports car – will get a diesel engine option in the next three years, the company confirmed Sunday night at an event before the Detroit Auto Show. The aggressive blitz begins this fall, when the 2016 Range Rover and Range Rover Sport will launch with available turbocharged 3.0-liter V6 diesel engines. They will push out 254 horsepower and 440 pound-feet of torque, while returning fuel economy of up to 28 miles per gallon on the highway. The combined rating in city and highway driving will be 25 mpg. The Rovers will be followed in 2016 by the XE sedan and F-Pace crossover, which will offer the 2.0-liter turbodiesel four-cylinder engines, in addition to gasoline units. The diesel-powered XE is expected to get at least 40 mpg on the highway, Jaguar Land Rover North America CEO Joe Eberhardt said. The oil-burners are expected to offer 20-to-30 percent improvements in fuel economy compared with gasoline engines, depending on the vehicle. JLR's announcement comes as gasoline prices have plummeted in the United States, and regular fuel costs about $1 less than a gallon of diesel, according to AAA research. Still, the company is taking the long view, and Eberhardt said diesel engines offer greater performance and range than other options. JLR expects about 20 percent of its customers will opt for diesel engines. "We strongly believe this is what our customers will want, regardless of the fluctuations in gas prices," he said. JAGUAR LAND ROVER DEBUTS DIESEL POWER OFFERINGS, JAGUAR XE AND ANNOUNCES PLANS FOR PRODUCTION OF AN ALL-NEW JAGUAR PERFORMANCE CROSSOVER AT 2015 NORTH AMERICAN INTERNATIONAL AUTO SHOW • Jaguar Land Rover to introduceadvanced, highly fuel-efficient, clean-diesel powertrain options on virtually every Jaguar and Land Rover model sold in North America • The Jaguar F-PACE performance crossover to join Jaguar lineup in 2016 • Land Rover Range Rover HSE Td6 and Range Rover Sport HSE Td6 debut in U.S.; on sale in 2015 • North American debut of the Jaguar XE at NAIAS 2015 • Jaguar Land Rover announces global sales up 9% in 2014 (MAHWAH, N.J.) – January 11, 2015 – Jaguar Land Rover confirms several new vehicle announcements today including an all-new model to the Jaguar lineup, the Jaguar F-PACE, and diesel power options for most of its luxury line up, beginning with the 2016 MY Range Rover and Range Rover Sport luxury SUVs.

Jaguar's EV plans now include a large, lavish sedan that won't be called XJ

Autocar reports Jaguar has resuscitated plans for an electric XJ after canceling the previous attempt, albeit under a different name. There are supposedly two Jaguar-branded EVs arriving in 2025. We know one will be a four-door GT the automaker teased in April of this year. The scant intel we received on it claimed more power than any previous retail Jaguar, besting the 590-horsepower XE SV Project 8, and a starting price around GBP100,000 (around $125,000). We'll guess the output claim represents a top-shelf trim, the starting price represents an entry-trim. The most expensive hardtop the company sells in the U.K. now is the F-Type R 75, asking GBP103,075. A Porsche Taycan, the obvious comparison to a sporty, four-door, six-figure, battery-electric GT, starts at GBP79,200 and runs to GBP148,300 for the Taycan Turbo S. Autocar said company sources outed the Jag as a lavish electric sedan that is effectively, in the magazine's words, a "de-facto XJ replacement but larger and much more luxurious." The Coventry automaker's been dealing with even more turmoil than usual in the past several years, so it's difficult to pin down how many times plans have changed and when. It's thought the original plan had the GT launching ahead of two SUVs. The larger of the two SUVs would be flagship of a three-model electric lineup, specced and priced to challenge the Bentley Bentayga, the English maker joining a cadre of mass-market luxury brands going superluxe and repeatedly naming Bentley as the target. In July of last year, Autocar reported the new plan was "a trio of... electric crossovers," a near-production concept not due until the end of 2024. Now, Autocar's sources maintain the model count remains at three, all of which will sit on the dedicated, long-wheelbase Jaguar Electric Architecture (JEA). If this plan holds, there will be that four-door GT against the Taycan, the SUV against the Bentley, and the swanky sedan as something like a BMW i7 competitor. It is expected to be about the length of the 219-inch Bentley Mulsanne, offer all-wheel drive, all-wheel steering, a range spread of about 385 to 475 miles on the European cycle, and the ability to recharge its battery from 10% to 80% in 13 minutes. The report also said the output floor would be at around 450 hp.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.