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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar I-Pace vs. Tesla Model X and Model S: How they compare on paper

When Jaguar released its first specifications on the 2019 I-Pace, we decided to see how it stacks up with a number of other EVs including the Tesla Model 3, Chevy Bolt EV, and Hyundai Kona EV. The reason being that they all deliver between 200 and 300 miles of range, and they were all quite close in size. But it wasn't a perfectly accurate comparison, because the Jaguar occupies an odd space in the electric market. While it offers similar range and size to those more entry-level EVs, it packs substantially more power, more brand cachet, and, once the official pricing was released, a much higher price tag. As such, we wanted to also compare it with the cars synonymous with luxury electric motoring (literally), the Tesla Model X and Model S. We're only comparing it with the base-level 75D models of each Tesla, since they are the closest in price and performance to the Jaguar. You can see the raw stats below, and can find more analysis and highlights farther down. If you'd like to compare these cars with others, be sure to try out our comparison tools. Performance All three of these electric cars use a similar powertrain consisting of two electric motors, one up front and one in the rear to power all four wheels. The Jaguar I-Pace's 394 horsepower and 512 pound-feet of torque is a fair bit more than the 328 horsepower and 387 pound-feet combined power from the Teslas, according to Motor Trend. But in the sprint to 60 mph, the Jaguar doesn't really gain an advantage. It's 0.4 seconds quicker than the Model X, but 0.3 sec. behind the Model S. This is despite the Jaguar weighing about the same as the Model S, and a few hundred pounds lighter than the Model X. View 32 Photos At 90 kWh, the Jaguar also has a larger battery capacity than the Tesla 75D models, but range is again mid-pack between Musk's cars. At 240 miles, it's just 3 miles ahead of the Model X, and 19 miles behind the Model S. The I-Pace and Model X also are about as hungry for electricity as each other, both with an energy consumption estimate of about 36 kWh/100 miles, while the Model S is the most frugal at 33. All three vehicles have the ability to use DC fast chargers, with Jaguar claiming an 80-percent charge in 40 minutes at a 100-kW charger. But only the Teslas have access to the Supercharger network, and they come with credits for free charging up to 400 kWh at those stations. Exterior and Interior Dimensions In every measurable way, the Jaguar is smaller than the two Teslas.

2016 Jaguar XF First Drive [w/video]

Jaguar has never had a problem with style or driving joy. Every generation of the British brand's vehicles – with excuses made and accepted in advance for S-Type and X-Type and other outliers – has offered compelling styling and great performance. New kid XF was no exception when it was introduced in 2007. The car's sheetmetal pointed the way forward for the fully up-to-date range we see now, and its confident engines and handling chops were on pace with the best Bimmers, Benzes, and Cadillacs. The first-generation XF made some hay for Jaguar, selling around 280,000 copies through 2014. But those annualized rates still represented a blip on the luxury midsize radar when viewed against the backdrop of the German Three's numbers. Part of that sales story has been down to the E-Classes and 5 Series of the world being consistently excellent, to be sure. But a lot of the blame can be found in Jaguar's historic weak spots. Grace and pace the brand had in spades, but consumer perception of quality and reliability just weren't there, pricing was typically near the top of the class, and the residual values of the cars were low (a combination of all three factors, most likely). Of course, Jag would love to sell a few more cars. But this time, instead of simply building a great-looking, great-driving new XF (which is absolutely the case), the brand is doing some clever non-engineering-based things to put more big cats in more garages than ever before. The tradeoff of very good ride quality is worth the minute amount of roll. After flying all they way to Spain – Pamplona and the Navarra Circuit, by way of Barcelona and a Range Rover adventure you'll hear about soon – I would be remiss not to tell you how the new XF goes down the road. Some 150 kilometers (93 miles) of motorway and challenging b-roads lie between the city with that annual livestock problem and the 2.44-mile, FIA approved racecourse. A route that led me to understand that this XF, in my case the 380-horsepower XF S, has gained more than it has lost in the generational changeover. The company is fully committed to aluminum for its midsizer, with the new car now using a body structure that's 75-percent built from the stuff. I'm told that means a body in white that weighs just over 600 pounds, and an overall weight savings of 11 percent. Body stiffness has been raised by 28 percent in the process.