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Jaguar Land Rover to cut output and jobs due to Brexit, diesel slump

LONDON — Britain's biggest carmaker Jaguar Land Rover will cut around 1,000 jobs and production at two of its English factories due to a fall in sales caused by uncertainty around Brexit and confusion over diesel policy, a source told Reuters. Output will be cut at its central English Solihull and Castle Bromwich plants, affecting some 1,000 agency workers, the source said. A spokesman at Jaguar Land Rover (JLR) declined to comment on the number of jobs which would be lost but the firm said it would be making changes to its output plans. "In light of the continuing headwinds impacting the car industry, we are making some adjustments to our production schedules and the level of agency staff," the company said in a statement. It is not renewing the contracts of a number of agency staff at the Solihull site and would be informing staff on Monday of its plans for the 2018-19 financial year. In January, the firm said it would temporarily reduce production at its other British plant of Halewood later this year in response to weakening demand due to Brexit and tax hikes on diesel cars but did not detail any job losses. Jaguar sales are down 26 percent so far this year whilst Land Rover demand dropped 20 percent in its home market as buyers shun diesel, concerned over planned tax rises and possible bans and restrictions in several countries. "It's been obvious to everyone that sales have been dropping," the source said. British new car registrations have been falling for a year which the car industry body has partly blamed on weakening consumer confidence in the wake of the Brexit vote, after record demand in 2015 and 2016. Reporting by Costas Pitas. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: REUTERS/Phil Noble Hirings/Firings/Layoffs Plants/Manufacturing Jaguar Land Rover Diesel Vehicles Luxury sales jaguar land rover jobs brexit

2018 Jaguar XJ stars in 'Game of Drones'

Looking for a fun way to put the its 2018 XJ in the spotlight, Jaguar turned to a fresh form of racing. The automaker placed three of the long-wheelbase XJL models in a studio, and surrounded them with illuminated, door-shaped gates. Then Jaguar brought in a pair of professional drone racers to compete in the glowing circuit, which includes pass-through of the rear of the XJL cabins. The drone pilots, donning VR headsets, sat in the rear of the 575-horsepower version of the XJL, the Jaguar XJR575, and launched the drones from the trunk of the car. They raced the drones through the gates and through the cars at speeds of up to 60 miles per hour. "The course was a great test, but the fact we were able to go at such speeds proves how much space the doors of the Jaguar XJL gave us," said the winning drone pilot, Brett Collis. "Despite having to fly through the cabin, we were still pushing the drones to their top speeds." The "Game of Drones," as Jaguar dubbed the race, took place at Alexandra Palace in London, but the automaker is bringing similar experiences to more locations. Jaguar plans to go on an "Art of Performance Tour," where it will bring drone and Smart Cone driving challenges to the public, free of charge.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.