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Jaguar's electric XJ sedan spied playing (again) in the snow

UPDATE: A much better set of spy shots hit our inboxes this morning, so we've updated this story with the new photos. As you can see, we have a pretty complete set of photographs showing the new all-electric Jaguar XJ from pretty much every angle. The first set of spy photos can be seen further down below The original story continues: The image gallery above represents our best look yet of the soon-to-be-reborn Jaguar XJ. Unlike the sedan's first 50 or so years, this one is electric, which makes sense considering the original mission statement for Jag's flagship people hauler was to be an "eXperimental Jaguar." The automaker has already told us that the electrified XJ will ride atop the Modular Longitudinal Architecture (MLA) platform as "the world's first, full-electric luxury sports saloon," as they've apparently forgotten that Tesla and the Porsche Taycan already exist. Unfortunately, the shots we have to share with you today aren't great — the photographer suggests the driver of the big cat was quite adept at eluding his lens — but unlike the last time it's at least moving (quickly) under its own power and we can definitely make out a very slinky four-door shape. This is going to be a very large car, which makes sense considering it'll share its MLA guts with upcoming SUVs from corporate cousin Land Rover. Judging by the cutlines in the camouflage at the rear, it appears to be a five-door hatchback shell, a form it will share with the Tesla Model S. That same camo covers most of the lighting elements, so we're not sure how close they conform to the teaser you can see here. Jaguar has said that vehicles based on the MLA platform will get 90.2-kWh battery packs capable of up to 292 miles of range, though those estimates would be lower on U.S. testing cycles. The chassis has been built to accept internal combustion engines and hybrids, too, a necessary compromise if the next XJ is going to fully compete with Jaguar's German rivals. We can't say if this particular prototype is all electric or if there's an engine resting underhood, but the big covered grille opening suggests cooling won't be an issue either way. Related Video:

Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.

Ex-Jaguar design boss Ian Callum starts his own design firm

A month ago, Ian Callum stepped down from his position as Jaguar's director of design. In a 20-year career with the English sports car maker, Callum's pen has traced the lines of everything from the original XK, the XJ, the F-Type, I-Pace, and more. Before that, he made use of employ at Aston Martin by contributing to the original DB7, the DB9, the previous Vantage, and the first Vanquish. After a career in service to OEMs that's been brilliant enough to earn him a CBE, for Commander of the Most Excellent Order of the British Empire, Callum has stepped up to take the reins at his eponymous design firm, called "Callum." Established with four fellow ex-Jaguar executives, Callum will design and engineer bespoke and limited-edition creations in the worlds of art, audio, automotive, fashion, lifestyle, and motorsports. The other trio of founding members are program director David Fairborn, engineering director Adam Donfrancesco, and commercial director Tom Bird. Fairbarn was the head of bespoke and special commissions at Jaguar Land Rover, where he helped bring the Lightweight E-Type to life. Donfrancesco left his role as engineering manager for JLR 's bespoke and special commissions; before that, he developed road and race cars like the Aston Martin GT8 and GT12. Bird, after stints at PWC and Barclays, had been commercial manager at JLR, where he shepherded the C-X75 concept into the James Bond movie Spectre. Callum said of the venture, "I wanted to get back to the essence of creativity; the challenge of producing something wonderful and personal. To design the alternative has always been my mantra, but always the beautiful alternative and something to enjoy." The man's still contracted to Jaguar as a brand ambassador, but at 64 years old, he feels "I've got maybe 15 years of design aptitude left, and I want to make the most of it." With 18 employees and based in a 20,000-square-foot facility in Warwick, the firm is ready right now with the engineering and manufacturing machinery to create products in-house. Even with the company's wide remit, we expect to see Callum take a stand in the automotive space. He admitted that he'd "like to take some of the cars I've designed and maybe redo them a little bit," but the team will always consider the entire vehicle, looking to upgrade dynamics and handling, too. We're told the first project will be announced soon.