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Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

Jaguar I-Pace EV has a new pedestrian warning sound: Listen to it here

Jaguar's production of its first electric car means it also has to deal with a problem everybody else has been trying to solve: noise, or rather, the lack thereof. People can hear an engine at low speeds when they're walking along a sidewalk. The same can't be said for silent-operating electric cars. We wrote about Chevrolet's latest solution to the noise problem a few weeks back, and now Jaguar is sharing what it came up with for the I-Pace. The noise it didn't use is almost more interesting than the one it did, though. Jag says its first iteration was meant to be spacecraft/UFO inspired, but apparently it was so convincing that people tended to look up at the sky instead of at the road. Engineers switched it to what seems like a pretty general hum sound for production. Take a listen yourself in the video above — you'll hear the noise at the 40-second mark, and a few other spots after that. The sound is emitted from a speaker behind the grille at speeds up to about 12 mph. It'll change in pitch and volume to correspond to the increasing or decreasing speed of the vehicle — it even changes tone when you shift into reverse to signal a change in direction. Jaguar says the noise is no longer needed at speeds above 12 mph because tire and wind noise become sufficient enough at that speed. Chevy turns the noise off on the Volt at about 20 mph, however, showing that manufacturers haven't really come to a consensus on what should be happening. A U.S. law that hasn't gone into effect yet will ask manufacturers to keep the noise at up to 18.6 mph, though. We happen to be partial to the jaguar growl heard right at the end of the video as a warning sound. That's how you make an entrance with a Jaguar. These kinds of systems are necessary to warn those who might be blind or visually impaired, but distracted walkers are a huge demographic of people needing a warning too. Everybody walks around with their head buried in a phone nowadays, making silent vehicles a hazard of our own habits. Jaguar says it specifically engineered the noise so that it doesn't intrude upon the cabin, so only pedestrians are bothered by the hum when slowly plodding through cities. Jaguar I-Pace pedestrian warning sound View 10 Photos Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Jaguar Green Driving Technology Crossover SUV Electric Luxury pedestrian safety jaguar i-pace

Jaguar takes evolutionary approach for 2016 XF [w/videos]

One week ahead of its debut at the 2015 New York Auto Show, Jaguar has let loose a slew of images and details on the second-generation 2016 XF Sedan. The release comes alongside a high-profile stunt over London's Canary Wharf. A total of 75 percent of the XF's body is made from aluminum, which trims the big cat's curb weight by 132 pounds on the rear-drive model and 265 pounds on the all-wheel-drive variant. Aside from aiding acceleration, braking and fuel economy, the advanced structure promises an increase in torsional stiffness as well as a 50-50 weight distribution. Beyond that, the new car's dimensions differ only slightly compared to last year's XF. The wheelbase has been stretched by two inches, although the new model is 0.3-inches shorter and 0.1 inches lower. Double wishbones are used in front while an integral-link suspension sits in back with standard traditional dampers and optional adaptive dampers. Jaguar is also promising the Configurable Dynamics system that was pioneered on the F-Type. No surprise here, but an electric power-assisted tiller will be in use, although Jag says it benefits from lessons learned with the XE. Jaguar is mum on its full powertrain lineup, although it does mention that both 340-horsepower and 380-hp versions of Jaguar Land Rover's familiar 3.0-liter, supercharged V6 will be offered, paired with standard eight-speed automatic transmissions (likely the highly regarded ZF autobox). Jaguar's designers, led by design director Ian Callum, didn't rock the boat too much for the new sedan. Clearly inspired by the upcoming XE, the new XF gets a wider, but thinner grille. The headlights are slimmer, but retain a similar shape compared to last year's car, and as is the trend, they're now lined with LED accenting. The S trim, shown above, gets wide, menacing grilles in the front bumper as well as a total lack of chrome trim. The XE influence is most evident on the XF's tail, where the Aston Martin-aping taillights of the first-gen have been ditched, with broader, angled units, complete with an F-Type-inspired LED pattern. As with the current car, a thin chrome strip ties the lights together, while the lower bumper on this sportier model features a gloss black surround for the dual exhausts. Not surprisingly, the XF's profile is pretty classic, with a very long hood and a short deck that terminates in a handsome duckbill spoiler.