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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Crowd sets Waymo self-driving vehicle ablaze in San Francisco

A crowd vandalized and set fire to a Waymo self-driving car using a firework in San Francisco on Saturday, the Alphabet-owned company and authorities said, marking the most destructive attack so far on driverless vehicles in the U.S. On Saturday night, a crowd surrounded a white sport utility vehicle that was moving along a street in the city's Chinatown district, a company spokesperson said. Michael Vandi, a witness who posted videos of the incident, told Reuters that people were celebrating China's Lunar New Year by setting off fireworks. A person jumped onto the hood of the Waymo vehicle and broke its windshield. Another person also jumped on the hood 30 seconds later as some in the crowd clapped in approval, he told Reuters in an X direct message. "That was when it went WILD," he wrote, describing people with skateboards breaking the glass and others graffitiing the car. "There were 2 groups of people. Folks who encourage it — and others who were just shocked & started filming. No one stood up — i mean there wasnÂ’t anything you could do to stand up to dozens of people." His video showed the vehicle engulfed in flames with a huge plume of black smoke. Waymo said someone threw a firework inside, which set the vehicle on fire. The fire department posted pictures on social media of the charred remains of the car and said a firework started the blaze. "The vehicle was not transporting any riders and no injuries have been reported. We are working closely with local safety officials to respond to the situation," the company said. It did not say what caused the attack. The San Francisco Police Department said it was investigating the cause of the fire and did not say whether arrests have been made. The electric car, a Jaguar I-PACE, is equipped with 29 cameras and other sensors. The latest incident came a day before the Super Bowl NFL championship involving the San Francisco 49ers and the Kansas City Chiefs. "This was a one-off event," the Waymo spokesperson told Reuters, adding it will "continue serving riders during todayÂ’s festivities." The incident was not the first time people have harassed self-driving cars, but its severity may illustrate growing public hostility following a pedestrian-dragging accident last year involving a vehicle operated by General Motors' Cruise unit.

Jaguar's XF diesel isn't just fuel efficient, it's the cheapest XF available

Jaguar announced the 2017 Jaguar XF will now offer the 2.0-liter turbocharged diesel the company introduced on the XE. In addition to returning an impressive 42 miles per gallon on the highway and 31 in the city, the diesel is the cheapest XF available at $48,445. This means that picking the oil-burner will save you $3,040 over the cheapest gas V6 version, which only manages 29 mpg on the highway and 20 in the city. With 180 horsepower, the diesel is significantly down on power compared with the base V6 model. As a result, the diesel moves slower. Jaguar estimates the base V6 is good for a 5.2-second 0-60 time and the diesel should be able to do the same in 8 seconds. However, that's the only real downside. Even with the slower acceleration times, the diesel still has a very usable 317 lb-ft of torque available from 1,750-2,500 rpm. Based on our test drive of a diesel-equipped XE, the engine also breaks the old diesel stereotypes. It's both quite smooth and responsive. Unless you seriously need that straight-line performance, the Jaguar XF diesel arguably makes the most sense. It provides significant price savings and better fuel economy. The diesel XF also joins the XE and F-Pace diesels, leaving just the XJ and F-Type as the only Jaguars without compression-ignition engines. The British automaker is planning to remedy that, as a Jaguar Land Rover executive said the company plans to also add a diesel XJ variant in the US, even in the wake of the VW diesel scandal. Related Video: Related Gallery 2016 Jaguar XF: Review View 24 Photos Image Credit: Jaguar Land Rover Green Jaguar Diesel Vehicles Luxury Sedan jaguar land rover ingenium