2010 Jaguar Portfolio, Nav, Hs, Cs on 2040-cars

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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar C-X17 gets liquid metal finish for Dubai show [w/poll]

We thought the C-X17 concept looked pretty good when Jaguar unveiled it in Frankfurt a couple of months ago. But that shade of blue, while nice enough, made it look like it shared more than a similar name with the Mazda CX-7. No, what a Jaguar needs is a more luxurious paint job than electric blue. And that's just what the British automaker has given its crossover concept in time for the Dubai Motor Show this week.
What we have here is the same C-X17, but repainted in what Jaguar calls "a lustrous Liquid Aluminum liquid metal finish," and we have but to agree. What do you think? Scope it out in the fresh batch of high-res images above and cast your vote in the poll below.
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2019 Jaguar F-Pace adds technology, gets to keep all its engines

Jaguar recently revealed a lightly refreshed XE sports sedan with a more modern interior and technology, but it also lost its V6 and diesel engine options. That led us to believe the same might happen to the updated 2019 Jaguar F-Pace, but instead, it gets a lighter update inside and both the diesel four-cylinder and supercharged V6 engines stick around for another model year. While styling stays the same, the technology updates for the 2019 F-Pace are welcome. All F-Paces get a bigger 10-inch infotainment display, and the system itself has updated graphics from the I-Pace electric car. Apple CarPlay and Android Auto are now available, too, but as an optional extra. The tech updates aren't just limited to infotainment, though. The blind-spot monitoring system will now apply a counter-steering force if it detects an object when the driver begins to merge. The optional adaptive cruise control now has an active steering feature that will keep the car centered in its lane on the highway. With the added technology updates comes higher prices. The base 25t four-cylinder F-Pace price goes up by $2,735 for a total of $45,825 with destination. The diesel-powered 20d jumps $2,475 for a total of $49,775. The 30t with the more powerful four-cylinder engine increases $2,475 to $51,275. The V6-equipped S has the smallest increase of $2,025 bringing its final base price to $62,825. The new SVR wasn't around last year, so it doesn't see an increase, but for reference it starts at $81,015 with destination.