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Jaguar's next-generation XJ will be electric, but it won't bend design rules

Jaguar's next-generation XJ won't roar like a lion or purr like a kitten. It will ditch gasoline-powered six- and eight-cylinder engines in favor of electric power, the British company confirmed, but that's not an excuse to completely change its proportions. It will still be recognizable as a member of the decades-old XJ family. "We're there to make the best-looking cars we possibly can, so the new XJ, it does have a [hood] on it. It's a very, very elegant shape; it's probably a little bit more traditional than the I-Pace," explained Julian Thomson, the man who replaced Ian Callum as Jaguar's head of design, in an interview with magazine Auto Express. The aforementioned I-Pace is a segment-bending crossover with short overhangs and an unusually spacious cabin; it takes full advantage of the possibilities offered by compact electric technology, and it looks like nothing else on the road. Thomson confirmed his team won't take the XJ in this direction, and spy shots (pictured) taken far north of the Arctic Circle illustrate his point while keeping finer details under a swirly black and white wrap. Although it's built on a massive lithium-ion battery pack, the next-generation XJ seemingly wears the typical long front, short back proportions that have characterized the model for generations. The most dramatic change is the presence of a hatch instead of a trunk lid. It was added to give the sedan a more fastback-like appearance than its predecessor; it has nothing to do with what's under the sheet metal. The XJ has been the segment's underdog for many years so keeping the classic three-box silhouette would have been marketing suicide. "It's going to be a very, very luxurious, very, very calm, tranquil piece of transportation. But, it's not overtly flashy, it's not overtly expensive," summed up Thomson. His comments suggest it will be a better match for the Mercedes-Benz EQS, which is being designed around comfort the firm is known for globally, than for the Porsche Taycan, which stays true to the badge on its nose by putting a greater focus on performance. The electric version of the seventh-generation BMW 7 Series due out in the early 2020s will split the difference. Jaguar is putting the final touches on the next-generation XJ, and it plans to introduce the model before the end of 2020. It's too early to tell if the big, silent cat will make its debut at one of the few auto shows left on the calendar, at a standalone event, or online.

Jaguar I-Pace named World Car of the Year

NEW YORK — The Jaguar I-Pace has been named World Car of the Year, an award meant to honor the most significant new car introduction and conferred by an international jury of automotive journalist judges. The group announced the winners of additional awards at the New York Auto Show, with the Audi A7 named World Luxury Car of the Year, the McLaren 720S recognized as World Performance Car of the Year, and the Suzuki Jimny named World Urban Car. The I-Pace additionally took home two other awards: World Car Design of the Year and World Green Car of the Year. The WCOTY team of 86 jurors hail from 24 countries, and the organization is independent and not tied to any publication. This is the 15th year for the awards. For this year's World Car of the Year award the top three finalists were the I-Pace, the Audi E-Tron, and the Volvo S60/V60. Previous WCOTY winners were the Volvo XC60 in 2018 and the Jaguar F-Pace in 2017. View 74 Photos

Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.