2002 Jaguar X-type Base Sedan 4-door 2.5l on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2019 Jaguar I-Pace First Drive Review | The future is now

Jaguar's new all-electric I-Pace may be one of the brand's most significant breakthroughs. This is not just because the handsomely muscular all-wheel-drive crossover can travel 240 miles on a single charge to its 90 kWh battery. Or because it will cost a competitive $69,500 before federal and state incentives. Or that it can accelerate from 0-60 in 4.5 seconds — about as quickly as Jaguar's V8 F-Type sports car. It is not even because it may be the first vehicle to feature a small "froot" — "front boot" — which is a hideous British English term for the area known by the equally unappealing American neologism "frunk." The I-Pace ranks high in the Jag insurrective pantheon because it is the first truly competitive all-electric vehicle from a major luxury manufacturer to hit the entirety of the American market since Tesla jump-started (ugh!) the contemporary, fancy, battery-powered vehicle campaign back in 2008. Sure, Mercedes, Porsche, Audi, BMW, and others have promised these vehicles, but as far as we know, they don't exist, and we haven't driven them. The best news about the Big Electric Cat is that it's actually enjoyable on the road. Some of this is because of its intrinsic design benefits. The heavy battery pack, housed in the floor, contributes to a low center of gravity as well as ideal 50/50 front/rear mass balance. Both of these aid not only in the vehicle's road-holding capabilities, but in its style of holding the road. Jaguar has always been adept at splitting the suspension difference between German plank and American couch, and the I-Pace follows this general trend, providing a ride that is connected without feeling overly harsh, even on the optional 22-inch wheels and Pirelli P-Zero tires. (Note to self: Reserve the Instagram handle Donk-E.) But the I-Pace does something interesting. Due to its high seating position, and the low placement of its drivetrain components, it provides the sensation that the mechanical action of forward momentum is within the driver's direct and immediate control, but taking place elsewhere. There is no delay, or vagueness — the inputs are precise and it goes where you want and expect. But it induces the odd feeling that you are riding atop a maglev hovercraft. It's futuristic, uncanny, and fun.

Jaguar F-Pace V6 reminds us why we love supercharged engines

There are many things we like about our 2018 Jaguar F-Pace long-term car, as well as some things we don't care for, but easily one of the best things about it is the engine. Under the hood is the 380-horsepower supercharged V6 that Jaguar offers on other models. That amount of power would be fun in just about any car with any engine, but there are specific reasons why this particular engine is special, and it's because of that supercharger. Supercharged engines have a very different character than increasingly common turbo engines. One of the most noticeable differences being engine response. Unlike turbo engines, the F-Pace's V6 feels hardwired to your foot. Every extra millimeter of pedal travel yields a slightly greater amount of tug. And the tug is felt immediately. Even the best turbo engines have a hard time recreating this response. The power band is very linear, as well, so you know exactly what you're getting every time you hit the gas. The engine is wonderfully torquey, too. Because the Jaguar's engine uses a classic Roots-type blower, there's a major improvement in low-end torque. This means that our F-Pace has loads of grunt for punting around at low-rpm and can seriously move when tromping on the gas. And because of the near-instant throttle response and linear power band, it doesn't slam you in the back unexpectedly like some turbo engines do. Despite how great these supercharged engines are to experience, we're concerned that supercharged engines like this may disappear in all but ultra-limited production, high-performance cars such as the Chevy Corvette Z06 and Cadillac CTS-V. The reason being that car companies have to keep making cars more fuel efficient and lower emitting. Putting a supercharger on an engine is adding a handicap, since it takes engine power to spin the belt-driven supercharger. And when a turbo, which uses wasted energy from exhaust gas to spin the compressor and built boost, can effectively do the same thing, it's hard to make a case for a supercharger. We won't give up hope completely, though. Mazda is using superchargers on its spark-assisted compression ignition gasoline engines. And while we're not sure how powerful and sporty those will be, Mazda has said that it's going with superchargers for exactly the reasons we like the Jaguar engine: smooth power and fast throttle response.