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2019 Jaguar XJ50 is a supercharged birthday present

Jaguar is celebrating the 50th anniversary of its elegant luxury sedan, the XJ, with a stylish and supercharged new model called the XJ50. This nod to eight generations of XJ comes in long-wheelbase format and is powered by either a 340-horsepower supercharged V6, or snarling 470-hp supercharged V8. While the V6 model is available with a choice of rear- or all-wheel drive, the more powerful V8 is offered only in rear-wheel drive form. Revealed for the first time at the 2018 Beijing Motor Show, the XJ50 is visually separated by the standard XJ sedan by having unique front and rear bumpers, a gloss black grille, special badges on the side vents, along with 20-inch alloy wheels with a gloss black diamond turned finish. Four colors will be available: Rosello Red, Santorini Black, Fuji White, and Loire Blue. How something along the lines of British Racing Green didn't make the cut remains a marketing mystery, however. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The XJ50 cabin is fitted with unique touches like an XJ50 logo on the front center armrest, illuminated XJ50-branded treadplates, diamond-quilted seats with the Jaguar leaper logo on the headrests, along with metal pedals and aluminum shift paddles mounted on the steering wheel. "This is a car worth celebrating and the XJ50 pays homage to a giant within the Jaguar brand that we believe is one of the world's most stylish sporting saloons," said Ian Callum, Jaguar Director of Design. While only the most jaded automotive Grinch wouldn't enjoy a birthday celebration -- really, who doesn't like cake with their illuminated treadplates(?) -- there's a sense the XJ50 marks the end of the road for the brand's long-serving luxury sedan. Rumors persist that the XJ will soon migrate to an all-electric platform, to compete directly against cars like the Tesla Model S and upcoming Porsche Mission E. Jaguar did not release an exact price of the 2019 XJ50, though a long-wheelbase XJ with the 340-hp V6 and rear-wheel drive carries a starting price of approximately $84,500.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beijing Motor Show Jaguar Luxury Sedan jaguar xj

Nearly 200 units of the Jaguar I-Pace recalled again due to fire risk

Jaguar has issued a safety recall that applies to nearly 200 units of the electric I-Pace. The crossovers included in the campaign can catch fire due to a battery-related problem, and they should have already been fixed but ended up not receiving the required software update. Assigned recall number 23V-709 by the National Highway Traffic Safety Administration (NHTSA), the recall includes 199 examples of the 2019 to 2023 I-Pace built between February 15, 2018, and February 7, 2023. These vehicles were also part of recall number 23V-369 issued in March 2023. Jaguar has since received one new report of a car in the United States catching fire; the incident happened on September 8, 2023. When it issued the original recall, it cited eight reports of an I-Pace catching fire on our shores between June 2019 and May 2023. Jaguar explains the recalled cars are at risk of a "thermal overload," which can manifest itself as "smoke or fire" that "may occur underneath the vehicle, where the high-voltage traction battery is located." The company hasn't detailed the root of the problem, but it previously noted that the updated software monitors the battery pack's status, detects when it's at risk of a thermal overload, and warns the driver accordingly. It also limits the battery's charging capacity to 75% if it identifies a problem and instructs the driver to visit a dealer as soon as possible. The issue is that some dealers "used a non-approved service diagnostic tool" that didn't upload the updated software to the car, hence why the 199 vehicles included in campaign 23V-709 are being recalled a second time. Jaguar's fix remains the same: It's asking owners to take their I-Pace to the nearest authorized dealership so that a technician can update the Battery Energy Control Module (BECM) software. Owners who have already paid to get the problem fixed will be able to claim a refund from the British brand. And, they're being asked to park their car away from structures, such as a garage or a house, and charge outside for 30 days after the software update has been completed. Jaguar will begin notifying owners of affected cars by mail on December 15, 2023.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.