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Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.

1965 Jaguar Series 1 E-Type Roadster shows what Classic Works can do

You might have heard that England's Queen Elizabeth recently celebrated 70 years with a four-day Jubilee throughout London. You might also have heard about the Platinum Jubilee Pageant that stretched nearly two miles long, featuring thousands of performers and a whole lot of cars. More than a dozen of the vehicular contingent came from Jaguar alone; the brand has a long history with the royal family, Jaguar Land Rover being one of four automakers possessing a Royal Warrant to provide motorcars to the queen. And Jaguar wanted to highlight this participant among its phalanx, a 1965 Series 1 E-Type Roadster restored by Jaguar Classic Works.  It doesn't have any connection to the queen, but billed as a showcase of "the full capabilities of Jaguar Classic and ability to comprehensively update E-types," it could be taken as a small indicator of how much more the automaker could do for monarchs. A private customer went to Jaguar Classic Works with a request for an E-Type built the year he was born, the final product to be "relied upon for daily driving and be comfortable on Grand Tours while remaining authentic to the original."  First, fixers fanned out, locating an example built two days after the new owner was born. Its pathetic condition posed no problem for the restorers in Coventry, who didn't leave anything alone during the 12-month build. Going by the before picture, technicians started by swapping the original left-hand drive for right-hand drive. They bored the original 4.2-liter engine to 4.7 liters and undisclosed power, "optimised for road driving." The mill's output is sent through a sport manifold and exhaust and a custom five-speed manual transmission. The gearbox is an in-house Classic Works production originally created for the E-Type 60 Edition that delivers "a smoother, quieter and more refined driving experience." Wider wheels and tires, and more powerful brakes, are bolted to an upgraded suspension.  The cabin and sheetmetal received attention worthy of the mechanicals. The exterior is drenched in a custom blue based on the Union Jack that took months to perfect; in-the-metal pictures at Coventry Live show just how lustrous the paintwork is. The red interior recalls the red of British pillar boxes, their term for mailboxes.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).