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Jaguar woos Tesla owners with $3,000 I-Pace EV discount

In a bid to kick start sales of its I-Pace luxury electric vehicle, Jaguar has set its sights at an unlikely target: current Tesla owners. The automaker confirmed to Engadget that it's offering a select group of Tesla owners $3,000 off the price of its I-Pace EV. The offer is also available to anyone who lives in a Tesla-owning household. Those consumers can combine the company's "Tesla Conquest" incentive with a $5,000 dealer discount and $7,000 allowance credit to get $15,000 off the I-Pace. With all three discounts, the base model costs $54,500, instead of $69,500. To top it all off, you don't have to trade in your Tesla to take advantage of the promotion. Instead, all Jaguar is asking for is proof of ownership and or registration. The offer is available until September 30th, 2019. Additionally, you can't combine the zero percent financing option Jaguar has offered since the start of the year with the current Tesla credit. It's no surprise to see Jaguar offer a major discount on the I-Pace, though whether it makes sense for the company to target Tesla owners is a different question altogether. Despite excellent reviews, including one from Engadget's own Roberto Baldwin, the company has struggled to sell its first EV. According to InsideEVs, this past July the automaker sold approximately 217 I-Pace vehicles in the U.S. In other words, it's hard to sell a $70,000 EV in a world where a $36,600 Model 3 exists. And yet Jaguar shows no signs of giving up. In July, the automaker confirmed that its I-Pace team is building an electric version of its flagship XJ sedan. This story originally appeared on Engadget. Featured Gallery 2019 Jaguar I-Pace View 74 Photos Green Jaguar Tesla Car Buying Crossover Electric

2018 Jaguar F-Pace: Ambient lighting is fun and frustrating

Like so many other automobiles from this decade, our long-term Jaguar F-Pace crossover has customizable interior lighting, a part of the $2,350 Luxury Interior Package. I've previously admitted to the fact that ambient lighting has me split in opinion. On the one hand I know that it's probably going to end up being dated and uncool in the future. On the other, I actually quite enjoy it, possibly because I grew up in the neon-fueled world of early '00s import tuner culture. I also like it from a color-coordination perspective. Our Jaguar's bold blue hue called Caesium can be brought inside with equally bright illumination. It's very satisfying. But that satisfaction of having everything just so is quickly sullied as the center stack and switches are only one color that can't be changed. Admittedly, that's completely normal, but unlike many of those other cars that use neutral white illumination, the Jag's light up in the same blue/teal color that made your Razr phone look cool so many years ago. And so whether you bathe your cabin in blue, red, purple or green light, the ambient lighting will clash with the main switch gear. You can pick a shade of blue for the ambient lighting that roughly matches the switches, but I don't want to compromise my color preference because Jaguar didn't put in LEDs in that would be neutral (or, even better, change to match the ambient settings). I have other complaints about color-matching in the car, too. The instrument panel, which is a flat screen, has a few different display modes, but most of the readouts use a similar (but not quite the same) blue/teal color as the switchgear. So that doesn't match, either. Then, in the sport mode, the instrument screen switches to red. That brings me to my next gripe: all the ambient lighting switches to red when choosing this mode. I get it, red means sporty and Jaguar wants everything about sport mode to feel sporty. But damn it, I paid for custom lighting, let me keep that lighting when I'm also in a sporty mood. I actually sometimes skip the sport mode because I want to be swathed in my favorite hue more than I want slightly more sporty driving dynamics. Oh, and of course the switchgear remains teal/blue even in sport mode. So yes, this is picky. But that's the beauty of evaluating a car like the F-Pace over a longer period of time.

2017 Jaguar Model Year Preview and Updates

Jaguar, the upscale Brit, is currently enjoying a resurgence in the US, built on an improved value proposition, credible quality, better reliability, and an expanded lineup. That larger lineup now includes an all-new XE four door sedan and Jaguar's first crossover, the F-Pace - pictured above. JAGUAR F-TYPE: An entry-level F-Type has been added to the lineup, improving its accessibility by some $3,600 on the F-Type coupe and roughly $2,700 for the F-Type convertible. XE: Jaguar's compact four door is all-new, and intended to make headway into the sport sedan market long dominated by BMW's 3 Series and, more recently, Audi's A4. The XE brings a tightly drawn platform, responsive drive character and three powertrains to the table, including a 2.0-liter turbocharged diesel. It is on sale now. XF: Jaguar's midsize 'saloon' adds a 2.0-liter turbodiesel to its menu, along with Configurable Dynamics. This optional package allows individual settings for suspension, steering, throttle and transmission. XJ: Jaguar's 2017 XJ builds on the 2016 refresh with the addition of new colors and wheels. F-Pace: Jaguar's first crossover has everything it needs to compete with Porsche's Macan, BMW's X3/X5 and M-B's GLC/GLE. As this suggests, the F-Pace is a 'tweener, sitting between compact and midsize crossovers. It seats five, and is available with either a 2.0-liter turbodiesel or supercharged V6. The line starts at your local Jaguar showroom.