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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

2022 Jaguar F-Pace SVR Road Test | Enjoy the hot-rod SUV while it lasts

BIRMINGHAM, Mich. -- Jaguar has been steering away from sedans, which makes good business sense. With the demise of the XJ and XE, the company’s lineup is as taut as itÂ’s been in recent memory. ThatÂ’s OK, the F-Pace plays a lot of roles. ItÂ’s the most practical and best-selling Jaguar, and in SVR trim, itÂ’s the embodiment of the modern muscle crossover. In fact, it's a legit hot rod. This is our first chance behind the wheel of the SVR since it was updated for the 2021 model year along with the rest of the F-Pace lineup. In short: the powertrain is slightly torquier, the brakes and suspension are bolstered, the cabin gets JaguarÂ’s Pivi Pro infotainment, and the front end is tweaked with new headlights and body work. ItÂ’s subtle. Driving the F-Pace SVR is anything but. The product of JaguarÂ’s Special Vehicle Operations (SVO), the SVR is a series of visceral experiences, some of them raw and adrenaline-inducing, some of them surprisingly calm. In Sport mode the Jaguar shifts quicker to accelerate harder and the full-throated roar of the exhaust is on display. In Eco or Comfort modes, things are chiller, but I still usually cued up the active exhaust system, which can be switched off and on with a button near the gear shifter.  The supercharged 5.0-liter V8 is old-school, fierce and one of the reasons you buy this Jaguar. With 550 horsepower and 516 pound-feet, itÂ’s firmly in the upper class among performance-oriented SUVs, and the 3.8-second sprint to 60 mph is impressive for a compact crossover thatÂ’s on the larger size for the segment. While the V8 is a quickly disappearing throwback, Jaguar hasnÂ’t used it as prolifically as American or German luxury brands throughout its 100-year history — often skipping from six to 12 cylinders — depending on the car and the time period. Driving the F-Pace SVR with its supercharged eight cylinders is to experience the apogee of JaguarÂ’s 2010s pivot to V8 muscle, before the brand transitions to electric vehicles by the end of the decade. It's best to live in the present in the F-Pace SVR. On a wide-open Saturday morning, I dial up Sport Mode, crack the windows to let in the exhaust note and set out for a day trip to visit family on the other side of town. With the snow disappearing on this warm late winter morning, I make the most of a fleeting opportunity to push the F-Pace a bit, with quick launches and enthusiastic acceleration into open gaps on the expressway.

Is Jaguar testing an electrified XE?

Rumors about Jaguar Land Rover moving further into electrification for its models have been circulating for the last several months. Thanks to some new spy shots, there's even more evidence that the company could have a hybrid or electric model on the way. According to our spies, this rather innocuous looking XE was spied with a group of camouflaged XF and F-Pace prototypes in Spain. Everything about the luxury sedan looks fairly stock until you see the rear end. There, just under the taillight, is a circular blue badge with an "E" in it. That emblem and the vehicle being with other test cars hints at the possibility of Jaguar doing something electrified with the vehicle. Unfortunately, there are no other clues here to determine exactly what is happening underneath the skin. Jaguar Land Rover has been insinuating its intention to build greener models for a while. The company even founded an engineering center partially for them in 2013. A fully electric powertrain is reportedly under development to slot into the F-Pace and maybe also for a Land Rover. Meanwhile, Jag has a trademark on the name EV-Type. With these new photos, the signs of JLR's coming electrification continue to mount.