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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar flagship J-Pace crossover due in 2021

We've been talking about a Jaguar J-Pace crossover for four years. In 2016, the large luxury SUV version of the XJ sedan was expected to arrive this year and challenge the Audi Q8, BMW X7, and Mercedes GLS. More recent information from Autocar put the J-Pace's length at roughly 4.9 meters (193 inches), putting the English offering in a bracket with the Mercedes-Benz GLE and the Porsche Cayenne. Dynamics will be the priority, with the J-Pace intended to "beat the Porsche Cayenne at its own game." The Jaguar will supposedly do this with a novel hybrid powertrain arrangement on the launch vehicle. The new Ingenium turbocharged inline-six, expected to be the "mainstream" engine, will turn the front wheels, the rear axle turned by an electric motor. That setup will provide more interior room thanks to the lack of a center tunnel, as well as finer control of torque to the rear wheels for better bad-weather and soft-roading character. Autocar said electric and four-cylinder versions were possible although not confirmed. The magazine said traditional gasoline and diesel versions without the electric motor out back would likely come only in two-wheel drive. However, not only is the phrase "front-wheel drive Jaguar" a terrifically un-sexy string of words, but the Modular Longitudinal Architecture (MLA) platform has supposedly been developed for rear-wheel- and all-wheel-drive cars. The Premium Transverse Architecture (PTA), an evolution of the aged D8 platform, supports the Range Rover Evoque, but all JLR products are planned to migrate to the MLA by 2025. The MLA will come in high-rise, mid-height, and low-rise versions. Products like the coming Range Rover and Defender will utilize the high-rise version. The J-Pace will use the mid-height MLA, along with the rumored Road Rover. The Jaguar F-Pace and Range Rover Velar take the low-rise PLA. These tiers would put a J-Pace roofline beneath the six-foot-two-inch-tall Range Rover and make for a sleeker appearance. Autocar also says that the J-Pace will have more luggage capacity than the Range Rover, quite the trick since the Jaguar won't be as tall and will be around six inches shorter. If it arrives in 2021, the shape could define the next stage in Jaguar design; the next-generation F-Pace has been predicted for 2022, so it could fall into line established by the big brother.

Jaguar Land Rover names new manufacturing chief for EV transformation

LONDON — Britain's biggest carmaker Jaguar Land Rover (JLR) is replacing its director for manufacturing as it prepares its plants for an electrified future, the firm said on Thursday. JLR operates three factories in its home market but is building its first electric car, the I-PACE, in Austria. The Indian-owned automaker's Chief Executive Ralf Speth told Reuters earlier this year he is waiting for more information on trading conditions after Brexit before he decides whether to make electric cars in Britain. On Thursday, he said Executive Director for Manufacturing Wolfgang Stadler is retiring from the business, to be replaced by Director of Quality and Automotive Safety Grant McPherson starting July 1. "He will oversee the ongoing investment into our UK and global manufacturing, transforming our plants to enable Jaguar Land Rover's exciting electrified future," Speth said. Reporting by Costas PitasRelated Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2019 Jaguar I-Pace deep dive with designer Wayne Burgess